Payment card brand Visa International is set to launch its new cardholder magazine in the Middle East region in May 2002. Visa’s new magazine, Mazaya Visa, will be produced by GatewayGBC in partnership with 56 Member banks and institutions across the entire region and is aimed at the region’s Visa cardholders, replacing the existing Visa Life magazine. Mazaya, which means advantages in Arabic, will be distributed to cardholders quarterly.
With a circulation of over 275,000 copies, Visa hope to keep its cardholders informed about the latest Visa news and developments. The magazine’s core readership is Arab nationals within the Gulf Cooperation Council (GCC) and Levant regions.
Visa is an international payment brand and the largest payment system worldwide. Visa-branded cards generate more than two trillion dollars in annual volume and are accepted at over 23 million locations around the world. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
