Western Digital, one of the world’s leading manufacturers of hard-disk drives, Sunday announced the growth of its Middle East operations, with an aggressive expansion program designed to meet customer demand for its technology. The company will be adding personnel to its Dubai headquarters, to further capitalize on its regional market share, and support new and existing channel partners.
Since establishing its office in the Jebel Ali Free Zone, Western Digital has emerged as the major player in the regional hard disk drive market. The company is increasing its team to further drive sales in key markets of Egypt, Saudi Arabia, Turkey and the UAE.
“Western Digital has performed well in the Middle East, and we now account for around 30 per cent of the market, according to international industry analysts IDC” said Hafeez Khawaja, senior director, Middle East, Africa and South Asia, Western Digital. “We have demonstrated a strong commitment to the Middle East, and are continuing to invest in order to provide the highest level of service and support to our customers.”
Currently the vendor has Select WD partners in Bahrain, Egypt, Kenya, Kuwait, Saudi Arabia, Tanzania, and the UAE. Western Digital will be adding to their reseller network and are currently in talks with potential partners in Algeria, Nigeria and Tunisia.
“A great deal of our success can be attributed to our dedicated partner network which is instrumental in promoting our products and offering expert advice and support,” said Khawaja. “We have witnessed a significant sales increases across all territories which has helped us increase our market through the SelectWD partner program network.”
“The challenge for us is to remain focused and continue the excellent work we have achieved over the last year. Investing further resources in the Middle East is as exciting opportunity for us to solidify our regional market position.” (menareport.com)
© 2004 Mena Report (www.menareport.com)
