Catering to the growing ranks of Internet users in the Arab world, a small majority of Arab satellite TV channels have established online sites
During July 2010, the Arab Advisors Group examined 448 FTA satellite TV channels broadcasting on Arabsat, Nilesat, and Noorsat satellite systems (i.e. targeting the Arab World) to research their online presence. Of the analyzed stations, 66.7% (299 channels) have an online presence.
Spurred by the increasing uptake of the Internet service in the Arab World, many channels in the Arab TV industry have established an online presence. The Arab Advisors Group analysis reveals that a majority of channels with an online presence have an enhanced presence. An enhanced online presence includes channels that have corresponding portals. The portals portray the channels' services and the Integration between the satellite channel and its online presence is relatively strong. Moreover, many satellite channels with basic online presence (where the integration between the satellite channel and its content and service availability is relatively weak) demonstrate their intention of enhancing their online services.
A new report, "Online Presence of FTA Satellite Channels in the Arab World" was released to the Arab Advisors Group's Media Strategic Research Service subscribers in August, 2010. This report can be purchased from the Arab Advisors Group for only US$ 950. The 46-page report, which has 25 detailed exhibits, provides a detailed analysis of the online presence of FTA Satellite Channels in the Arab World. The report includes analysis and categorization of the online presence of 448 FTA satellite TV channels broadcasting on Arabsat, Nilesat and Noorsat satellite systems. Please contact the Arab Advisors Group to get a copy of the report's Table of Contents.
Any investment in this report will count towards an annual Strategic Research Service subscription – Media should the service be acquired within three months from purchasing the report.
"The results show that a majority of the 244 channels that have online presence lean more towards an enhanced online presence." Ms. Hadeel Sakkijha, Arab Advisors Senior Research Analyst wrote in the report.
"Almost 39.7% of the satellite channels have online presence for promotional purposes only and do not aim at generating online revenues. Conversely, a total of 27% of satellite channels use their supporting websites or portals for revenue generation. A majority of the channels that have online revenue generating features have an enhanced online presence." Miss Sakkijha added.
The Arab Advisors Group's team of analysts in the region has already produced over close to 2,000 reports on the Arab World's communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group's (www.arabadvisors.com) Strategic Research Services (Media and Telecom).
To date, Arab Advisors Group has served over 600 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients.htm.
Arab Advisors Group
Arab Advisors Group was established in 2001 in Amman, Jordan. Arab Advisors Group is a specialized research, analysis and consulting company focused on telecommunications, media and technology throughout the Arab World (MENA) region.
Arab Advisors Group scope of services include providing primary research based analysis, market sizing forecasting, the competitive landscape, the regulatory landscape, technology developments, market opportunity and risk assessments.