Coffee Planet unveils largest premium coffee roastery in Middle East
Dubai-based Coffee Planet, a multi-solutions coffee company supplying every market sector in the coffee retail chain, today launched its new $2million roastery at Gulfood 2011, the region’s premier event promoting food and beverage-related products, which is being held at the Dubai World Trade Centre.
“Our new roaster will increase Coffee Planet’s capacity to more than 160 tonnes per month of premium Arabica coffee. In 2010 we served around 4 million cups of coffee, by 2013 we hope to be serving almost 6 million cups a year, which means we’ll be serving one cup of coffee every 5 seconds,” said, Richard Jones, Managing Director, Coffee Planet.
Having enjoyed strong demand for its coffee since launching in Dubai six years ago, Coffee Planet’s annual turnover has increased exponentially. Since it began locally roasting in 2008, Coffee Planet’s production has grown from five tonnes per month to nearly 15 tonnes per month in 2010, with projections of around 60 tonnes per month by 2013 as it takes on wider regional roasting contracts and expansion.
Strong financial performance supports Coffee Planet’s $2 million investment in the new state-of-the-art roasting facility in Jebel Ali Free Zone. Annual revenue has grown steadily year-on-year, from AED600,000 in 2005 to a projected AED44 million by 2013.
Commenting on future prospects, Jones spoke about the strong demand for coffee, with global production currently forecast to grow from 5 million tonnes in 2010 to more than 7 million tonnes by 2012.
“Global consumption of coffee has continued to climb over the last decade, rising steadily each year, despite green bean price rises recently fuelled by concerns over consecutive annual bad harvests in key coffee-producing regions,” said Jones.
He referred to a recent survey from Euromonitor International, which showed the regional coffee industry continues to thrive despite the economic downturn.
“Since 2004, overall coffee consumption in the region has posted steady increases, with the UAE growing by 85 per cent, Morocco and Saudi Arabia by over 30% and Egypt by 20%. Coffee Planet is capitalising on this growth, boosting capacity and bringing new levels of coffee quality to the market,” added Jones.
Setting it apart from its competitors, one of Coffee Planet’s defining strengths is its local roasting, which ensures each cup of its premium coffee is no more than two to four weeks old. No other regional coffee company can lay claim to such freshness.
Another of Coffee Planet’s trademark secrets is its dedicated, highly experienced roastmaster, Rosco Franklin. He has more than 16 years experience in sourcing beans from the best growers, roasting and creating different blends and flavours.
“Our role at Coffee Planet involves ensuring the final coffee in the cup is the best it can be. We are passionate about our coffee and take a lot of care in its production, striving to deliver some of the best blends you will ever taste,” said Franklin.
Coffee Planet uses premium Arabica coffee beans sourced from 15 origins around the world including Ethiopia, Kenya, Rwanda, Brazil and Honduras. In addition to its new roastery, it is also expanding its regional presence, further growing from five retail outlets and 140 petrol station outlets in the UAE in addition to manned mobile kiosks for special events. Its newest retail opening was in Oman, with further outlets planned for Malaysia, India, Saudi Arabia, Qatar, Bahrain, Kuwait and South Korea.
You can meet the Coffee Planet team on stand B2-24, Hall 2 at Gulfood from 27th February to 2nd March.
Coffee Planet was born in Arabia and our goal is to help more people experience the finest global Arabica coffee that has been roasted, here on the peninsula, for over 500 years.