Sitecore

A new report by Sitecore provides insights into global marketers’ and consumers’ expectations of the metaverse that brands in the Middle East will be watching carefully as they align with the region’s plans to become a major player in this rapidly evolving environment. According to Sitecore’s 2022 Perceptions of the Metaverse report, global intentions to invest heavily are bullish, but there is clear acknowledgment among those surveyed that consumer education is needed and 78% of marketers plan to work harder to educate consumers on the benefits of the metaverse. The ...