du selects Openwave’s Smart Policy solution to provide customers with real-time data plan options

Press release

Published May 11th, 2011 - 10:01 GMT

Smart Policy will allow du’s mobile broadband customers to directly manage their mobile broadband experience

Openwave Systems, a global software innovator delivering context-aware mediation and messaging solutions, today announced that du, the integrated telecom service provider in the United Arab Emirates, has selected Openwave Smart Policy. Smart Policy will support du’s ongoing efforts in enhancing customers user experience by keeping them informed about their data consumption and allowing them to instantly top-up data services.

“Customer convenience and a superior user experience are the top priorities for us at du and we continuously invest in our infrastructure to make it possible,” said Hatem Bamatraf, Senior Vice President - Network Development, du. “We have already deployed several of Openwave’s traffic mediation and data optimisation solutions and felt confident in selecting Openwave Smart Policy to help us provide our customers with a higher quality experience and more service plan choices while maintaining simplicity.”

Smart Policy will allow du’s mobile broadband customers to directly and proactively manage their mobile broadband experience. Customers will have immediate access to their usage history and will be provided with the opportunity to supplement their real broadband experience with a number of value-focused data and messaging bundles.

“All around the world operators are experiencing a tremendous uptake of data services, fuelling a desire to optimize the mobile data experience for their customers,” said John Giere, senior vice president of products and marketing, Openwave. “The Openwave traffic mediation and data optimization platform deployed at du provides a flexible platform that enables the company to introduce customer experience enhancing applications like Smart Policy without service interruption. It also enables them to create custom plans that can effectively target nearly every lifestyle. We are delighted that our market-leading solutions continue to help du provide their customers with superior offerings.”

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.