Easier access to Rotana inventory through Amadeus

Press release

Published June 8th, 2011 - 07:21 GMT

Antoine Medawar, Vice President of Amadeus Middle East & North Africa

Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, today announced that Rotana, one of the leading hotel chains comprising of 70 hotels and resorts across the Middle East and Africa, are the first MENA hotel organisation to launch a new chain code, ‘RO’, on Amadeus.

With this new introduction, Amadeus travel agents will have immediate and convenient access to Rotana’s regional inventory of 4 and 5 star luxurious accommodations that are ideal for business or leisure across the region. To mark this occasion, Rotana has also launched a special promotion 15% commission on Best Available Rate (BAR) that offers travel agencies higher commissions for bookings during the period of 1^st June to 31^st August 2011.

Omer Kaddouri, Executive Vice President & Chief Operating Officer for Rotana Hotels, said: “The rationale behind launching our new ‘RO’ code specifically for Amadeus was to make it more efficient for travel agents to access rates and availability of our properties. Amadeus is the leading global distributor in the Middle East and North Africa and their products and solutions are used by a majority of travel agencies in the region. By making the booking process easier for our travel partners, thereby helping them to better serve their customers, we will further strengthen Rotana’s position as the leading hotel chain of choice among travel agents and customers.”

Antoine Medawar, Vice President, Middle East & North of Africa, Amadeus, added: “We are very pleased to partner with Rotana to offer a first, new and exclusive MENA hotel chain code in the Amadeus system. With this new chain code, it will be even easier for any travel agency to search in their preferred destinations by the RO chain code and get their full content within their preferred Amadeus front desk tool.”

Background Information

Amadeus

Travel broadens horizons, creates connections and builds economies. Travel powers progress. And Amadeus powers travel.

We build the critical solutions that help airlines and airports, hotels and railways, search engines, travel agencies, tour operators and other travel players to run their operations and improve the travel experience, billions of times a year, all over the world.

We've been doing it for more than 30 years, and we're just getting started. Innovating. Moving fast. Working with customers and partners to power better, more rewarding journeys. Leading the industry forward to shape a better future of travel

Company Profile

Rotana Hotel Management Corporation

Rotana was founded in 1992, by a partnership between two visionary thinkers, Nasser Al Nowais and Selim El Zyr, who were joined three years later by Nael Hashweh and Imad Elias.

Operating as Rotana, it opened its first property in Abu Dhabi in 1993 and is today one of the leading hotel management companies within the Middle East and North Africa.

Rotana is a company offering the best of both worlds. A unique understanding of the culture and communities of the Middle East combined with the collective expertise of an executive team contributing over 35 years of international experience in the service industry.

Rotana aggressive expansion plans have seen the company grow from 2 properties in 1993 to a total of 70 by 2014. With several further properties planned for opening and new projects in the pipeline confirming the company's intention to have a Rotana managed property in all the major cities throughout the Middle East and North Africa within the next five years.