Aussie Lingerie Model Says 'Small' in Body Ads Not Always Beautiful

Published February 4th, 2019 - 06:00 GMT
Tiah Eckhardt/ Instagram
Tiah Eckhardt/ Instagram

An Australian lingerie model has slammed the obsession with 'body types' in advertising.

Tiah Eckhardt took to Instagram on Thursday to say she's tired of seeing the same body type - slim with a small breast size - in advertising campaigns.

The Perth-born star said that while there's nothing wrong with that particular body type, she has become 'desensitized to such imagery'.

The 32-year-old also took the opportunity to share three photos of herself before, during and after pregnancy, over a three-year period.

'A lot is often said about the fashion, lingerie, advertising industries only using very thin models. Here's my personal opinion,' Tiah began her Instagram post.

'I do not think there's anything wrong with thin body types. I have been 50 kilograms before, I've been 60 and 70 kilograms. I've been dainty-skinny, soft and curvy, athletic, and all those places in between. No one type is better than another.'

Tiah went on to say how she's become tired of seeing advertising campaigns with only slim models with small breast sizes.

'However, I am sick of seeing only size 2-4 or 32-34 A to B cups. Not because there's anything wrong with it, but because I'm bored out of my brain by it. I'm literally desensitized to such imagery,' she said.

Tiah added that images of only slim models in campaigns makes her 'feel nothing' and doesn't 'catch her attention'.

Tiah went on to say how she's become tired of seeing advertising campaigns with only slim models with small breast sizes.

'However, I am sick of seeing only size 2-4 or 32-34 A to B cups. Not because there's anything wrong with it, but because I'm bored out of my brain by it. I'm literally desensitized to such imagery,' she said.

Tiah added that images of only slim models in campaigns makes her 'feel nothing' and doesn't 'catch her attention'.

'I don't know about you, but now, at this point of singular body type fatigue I'm experiencing, nothing makes me engage quite like an interesting face (or at least one that has personality), or something like a great pair of boobs, a soft stomach or some killer shoulders or leg muscles,' Tiah continued.

'This is not about one body type over another, this is about desensitization and a new culture of consumers that can edit their feeds and choose to block you out now. Bore them and they will.'

Tiah accompanied her post with three photos of herself, taken over a three-year period.

The far left of a picture collage saw her at her skinniest, followed by herself during pregnancy over five months ago, and on the right at her current day weight.

Tiah used the photos 'as an example' to show just how much the female body can fluctuate.

It comes after Tiah, who has walked the runway for Armani, and collaborated with Valentino and MAC Cosmetics for campaigns, spoke out against the 'systemic homogenization of the female appearance' in contemporary society.

'The things fashion people always hated the most about me (nose, boobs, hips, eyes) have always been the things me, my friends and boyfriends have said they like the most!' she wrote to Instagram in October 2017. 'These "quirks" make you unique!'

Tiah said she was sad that the beauty 'standard' has now become defined by the looks of reality stars and 'insta-models'.

'Don't misinterpret - I am all for autonomy of one's self and doing what makes you feel good,' she noted.

'But when every girl is going to the same plastic surgeon and asking for the EXACT same nose job, and the EXACT same fillers, and EXACT same boob job, narrowing a standard that was already stringent even further...something is VERY wrong.'

This article has been adapted from its original source.


© Associated Newspapers Ltd.

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