Safe drivers, cyclists and pedestrians who follow the law to the letter on Dubai and Sharjah roads may be in for a cash bonus thanks to a contest that recognises good behaviour.
Roads and Transport Authority (RTA) in Dubai, Sharjah Police and Ciel Marketing and Events have teamed up with Shell UAE for the road-safety blitz.
The RTA and Sharjah Police will select the safest road users who will be rewarded each with a cash prize of Dh1,000 ($272.224) and a certificate.
The rewards will come from a Dh30,000 ($8,166) contest fund to be dispersed from March 5 to 7 with 10 road users selected for each day of the campaign.
The campaign is also supported by Oman Insurance, Porsche Centre Dubai, Gulf News, Wheels magazine and Virgin Radio.
Effective driver education and public awareness campaigns are key to reducing road accidents. In support of the UAE Vision 2021 National Agenda that aims to reduce the number of road deaths to three per 100,000 residents by 2021, the Shell GoldStar Contest encourages road users to incorporate good safety habits into their daily routines.
This article has been adapted from its original source.
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