Travelers who can afford to splurge thousands of dirhams on premium airline seats can now look forward to more luxurious pampering in the sky.
As competition in the airline industry heats up, Emirates airline has taken luxury in flying a notch higher by investing in key partnerships with luxury brands and overhauling its in-flight amenities that will now include a new range of vanity kits from Bulgari and lounge wear that uses patented technology.
The improved in-flight amenities for first and business class passengers, announced on Wednesday, also feature products exclusively made for Emirates by VOYA, a luxury Irish skincare brand distributed through some of the world’s top spas and hotels.
The airline saw its net profit fall by 75 percent in the first half of the year, as the strong US dollar and “challenging” environment put pressure on the aviation industry. But the decline hasn't stopped the carrier from investing further.
“Emirates’ ongoing investment in product reinforces its emphasis on comfort, enhancing the travel experience,” the carrier said. “The airline has partnered with experts in their respective fields and no attention to detail has been spared in the luxury product overhaul.”
To ensure they get a comfortable night’s sleep, passengers can put on a pair of “moisturizing” lounge wear that is said to be the world’s first and uses patented Hydra Active Microcapsule technology that promises to keep skin hydrated during the flight. It comes with a pair of matching slippers and eye mask, too.
For added comfort, there’s a plush, faux sheep-skin blanket in First Class and soft duvets in Business Class.
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