She's the self-confessed Meme Queen after her iconic stints on TOWIE, I'm A Celeb, Celebrity Big Brother and Celebs Go Dating.
And now Gemma Collins is trying to trump the Queen of Selfies, Kim Kardashian, as she imitates the American reality star's most famous Instagram shots for a new campaign with phone brand HTC.
The 37-year-old TV star, who appeared in CBB alongside Kim's bestie Jonathan Cheban in 2017, takes on the businesswoman's iconic scantily-clad selfies with gusto, leaving many of her followers in awe of her reimagining.
Taking on Kim's famous censored naked selfie from 2016, Gemma proudly stands completely nude as black bars cover her modesty in a bid to break the internet like 'Kimmie'.
Pouting for the camera, the blonde bombshell oozed confidence as she rested her hand on her neck and holds the new HTC’s smartphone, the HTC U12+, in her other hand.
Emulating Kim in another sizzling photo, Gemma donned a skimpy white crop top and high-waisted underwear as she successfully attempted to mimic the KUWTK star's photo from January.
The Essex native proves she was dedicated to the cause as she sipped on a glass on milk while taking a leaf out of Kim's book and showcasing her curves for her loyal fandom.
Oozing body-confidence, she upped the ante and posed for the iconic belfie shot from 2013, which kicked off a spate of posterior photos on social media, that was originally captioned 'NoFilter'.
Gemma commanded the camera as she slipped into a similar white halterneck swimsuit and smoldered down the camera with her peroxide blonde tresses cascaded down her back.
Revealing more than ever before, Gemma fulfilled her lifelong ambition of becoming Kim and celebrated self-love in her latest series of snaps, which were taken with the new phone's impressive camera.
Speaking of the new campaign, she said: 'As the UK's selfie queen, I always dreamt of re-creating some of Kim K's most iconic pics, and I knew that the U12+ was the only phone that could do the pictures justice.
'I love the dual-camera on my U12+ as it makes me look fabulous and I guarantee the shots will make you do a double take.'
Recently, Gemma set-tongue-wagging over her relationship status with on/off beau James 'Arg'' Argent when he took to Instagram to share videos of Gemma enjoying herself at Sisu Boutique Hotel & Day Club, over the weekend.
Seemingly hitting back at split rumours, he wrote on one clip 'My girl GC is a superstar x' as the blonde bombshell danced poolside in Puerto Banus.
However Gemma confirmed to MailOnline that they are simply 'great friends' and are no longer together.
This article has been adapted from its original source.
© Associated Newspapers Ltd.