'Graphic' vaccine advert sparks backlash.
This brings to mind how ineffective adverts using fear appraisals can be.
A young woman hooked up to an oxygen ventilator in hospital struggling to breathe due to Covid-19 is the focus of a “confronting” new advert targeting Sydneysiders.
“Covid-19 can affect anyone…Book your vaccination.”
Some people say the advert unfairly targets young people. Official health advice also recommends that young people wait for a Pfizer jab instead of the available AstraZeneca vaccine.
"Completely offensive to run an ad like this when Australians in this age group are still waiting for their vaccinations," tweeted broadcaster Hugh Riminton.
Covid Australia: 'Graphic' vaccine advert sparks backlash https://t.co/jwtvceY6jy #NEWS pic.twitter.com/WK7hkbP02x
— Woody (@Knewz_Currently) July 12, 2021
"Why are we targeting young people? Shouldn't we be targeting the rising rate of vaccine hesitancy in over-55s?" said another Twitter user.
The message was anyone can save a life by getting vaccinated, just as anyone can inadvertently risk a life. But in the end the ad “leans very, very strongly into scare tactics and fear”.
Scott Morrison can't give us vaccines but he could give Australia a vaccine injury compensation scheme
— Fluter (@FluterOz) July 12, 2021
- yet he refuses
We need a loophole-free retrospective #VICS now
esp as #ScottyFromMarketing has given:
- younger people vaccine advice contrary to medical advice
- this advert pic.twitter.com/NrtfGJIphw
In Australia, just over 10% of the population has been fully vaccinated.
