Emirates NBD launches next-generation website with interactive, user-friendly interface

Press release
Published May 26th, 2011 - 10:36 GMT
New portal designed to meet evolving needs of bank customers
New portal designed to meet evolving needs of bank customers

Emirates NBD, a leading bank in the region, today unveiled its new website, which features a wide range of enhancements and new interactive features. As a portal to the bank’s compete range of services, this upgraded website has been designed to meet the diverse needs of more than 1 million Emirates NBD customers – effectively making it the bank’s largest branch.

Complementing the bank’s extensive bricks-and-mortar branch network, this virtual branch allows customers to access services such as submitting online application forms and loan and insurance calculators, 24 hours a day, seven days a week, from the comfort of their home or office.

Detailed information about products and services offered by the bank is easily accessible on the new website, including through next-generation technology known as “Video Personalisation.” Emirates NBD is the first bank in the region to incorporate this technology, which features a human guide who will direct visitors through specific sections of the website.

“Extensive research and customer satisfaction surveys carried out by the bank indicated to us that visitors to the previous Emirates NBD website were eager to enjoy a more personalised experience,” said Jamal Bin Ghalaita , Group Deputy CEO, Emirates NBD. “Based on that feedback, we have upgraded our new website to meet the rapidly evolving needs of our customers. Today, the 1.5 million individuals who visit the site every month, a quarter of whom are first-time visitors, will find the new website an even more enriching experience.”

Vikram Krishna, Head – Group Marketing, Emirates NBD said: “The new website has been designed as a comprehensive information resource, covering products and services, investor relations, up-to-the minute market rates and reports, and much more. The site is also more interactive than ever, with an easy-to-navigate layout. All the information our customers need is now at their fingertips.”

Focusing on interactivity and customer convenience, the bank has introduced a new tool, known as “Find Us,” which enables customers to make appointments online with bank staff, including members of the Direct Sales team and customer service representatives, at convenient locations both at and outside bank branches. This has been further complemented by the introduction of the bank’s new “Click-to-Call” online customer call-back service.

Customers can also identify the nearest Emirates NBD branch or ATM using a new, customised Google Maps feature. In addition, customers can access the website to identify branches that are currently hosting promotions or special offers.

To stay up to date with the latest information on new products, services, promotions and financial reports, Emirates NBD customers can sign up to an Emirates NBD subscription service, providing them with relevant instant notification via email, SMS and MMS.

Another useful new tool is an online product calculator that will assist customers in choosing the right product to meet their specific needs. The new website also features a facility to submit online applications for products and services.

“Investing in technological innovation has long been integral to how we meet the needs of our customers,” continued Bin Ghalaita. “We strongly believe that the newly upgraded Emirates NBD website will encourage increased interactivity, leading to greater efficiency and ensuring even higher levels of customer satisfaction.”

This upgraded website has been introduced in English; an identical version of the site will be launched shortly in additional languages, including Arabic. An interactive Emirates NBD Online Media Centre, providing journalists with a range of timely and relevant information, will also be introduced in the very near future.

The Emirates NBD website (www.emiratesnbd.com) provides access to every bank division, including Personal, Priority, Business, Corporate and Private Banking, as well as specialised services such as Asset Management. 

Background Information

Emirates NBD

Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.

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