The Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), and organizers of the 20th edition of the Dubai Shopping Festival (DSF), have announced the calendar of events for the milestone edition of the festival, which will take place from Jan. 1 to Feb. 1 under the special theme “A Journey of Celebrations”.
The DSF 20th anniversary calendar of events is packed with numerous world-class family entertainment, events and shopping-linked promotions that will further reinforce the city’s reputation as a year-round family tourism destination offering multiple experiences and ensure that visitors leave the shores of Dubai with memories of a fantastic holiday shopping.
DSF annually attracts on an average 4 to 4.5 million visitors with a total spending of AED15 billion.
From 1996 to 2014, DSF has attracted approximately 56 million visitors with a total spending of AED145 billion – whether it was for shopping, hospitality or on entertainment.
JOURNEY INTO MUSIC
DSF visitors from around the region get ready to enjoy a series of musical concerts and shows during DSF 2015. The DSF Celebration Nights — a mega concert series will families the chance to dance the night away with 20 superstars of the Arab world. The line-up of famous Arab singers who will feature in DSF Celebration Nights includes Mohammad Abdo, Hussan Al-Jassmi, Amr Diab, Ahlam, Nancy Ajram, Elissa, Majed Mohandes, and many more. The concerts will be hosted on 8, 9, 10, 15, 16, 17, 22, 23, 29, 30 January at Dubai Media City Amphitheater. Other musical attractions include the spectacular DSF Orchestra in Zabeel Park on 1 January, KathNiel Live in Dubai, Arijit Singh Live Concert, Sonu Nigam in Concert in “THE EPIC EVENT — My Musical Journey” and Zakir Hussein ‘s Nirvana 2015.
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JOURNEY INTO ENTERTAINMENT
Families from around the region have a fantastic selection of entertainment to choose from this DSF. Visitors can look forward to the smash musical hit MAMMA MIA! from Jan.2-Jan.10 at Dubai World Trade Center, Romeo & Juliette- Les Ballets De Monte-Carlo from Jan. 15 — Jan. 17 at Madinat Arena — Madinat Jumeirah, Dubai International Kite Fest from Jan. 29 – Jan. 31, The 5th Gr8! Women Awards 2015 on Jan. 12 at the Sofitel Dubai The Palm Resort & Spa and Gulzaar Theatre Fiesta from Jan. 15 to Jan. 17 at Centerpoint Theatre DUCTAC, Mall of the Emirates.
JOURNEY INTO WINNING
Shoppers from around the region have the chance to make it big once again with DSF’s fantastic line-up of raffles. The Infiniti Mega Raffle gives one DSF shopper the opportunity to take home a whopping prize worth AED 500,000 every day. The daily prize given away to one winner consists of two luxurious Infiniti models, QX60 and Q50, plus AED100,000 in cash. The Nissan Grand Raffle will offer shoppers the opportunity to win a Nissan car every day and as a DSF 20th Anniversary Special, a Nissan Patrol every week. Lucky customers can win one of 10 Nissan models in the daily draw — Micra, Sunny, Sentra, Tiida, Altima, X-Trail, Murano, Z370, Pathfinder and Armada. The Gold and Jewellery Mega Raffle will offer shoppers who spend AED500 at any of the participating outlets the chance to win up to AED15 million in prizes including 100 kg of gold and 40 carats of diamond across 32 days of DSF. In addition, shoppers spending a minimum AED200 at participating malls have the chance to win up to AED 1 million in prizes that will be given away in the form of cash and shopping vouchers in this promotion run by the Dubai Shopping Malls Group.
JOURNEY INTO STYLE
Back by popular demand is the abaya and traditional wear show ‘Abbati’ following its phenomenal launch during DSF’s 19th edition in 2014. This year, as part of its various offerings, Abbati will include fashion shows, as well as a retail space promoting modernized traditional wear. Abbati event will take place on Jan. 19 and Jan. 20 at Armani Hotel and the exhibition will be held from Jan. 14 to Jan. 16 at The Dubai Mall. Additionally, the International Festival of Fashion Photography from Cannes, which is a unique rendezvous dedicated to fashion and featuring monumental pictures of fashion and beauty, is being brought to Dubai in the form of an event titled DXB Fashion Photography from Jan. 7— Jan. 14 at Jan Mall of the Emirates.
JOURNEY INTO THE UNIQUE
The World Premiere of Smurfs Live on Stage will be one of the main attractions of DSF 2015 for the entire family. In addition, fashionistas from around the region have the fantastic chance to meet well-known fashion icons from the US, Giuliana Rancic and her husband Bill Rancic — stars of the Giuliana and Bill American reality television series who will celebrate DSF at the unique Celebrity Pop Up Shop from Jan. 1 to Jan. 17, The Beach — Opposite JBR and also host exclusive styling sessions. Market Outside the Box (OTB) — the region’s first sustainable fashion and lifestyle marketplace featuring retailers operating out of stylishly refurbished shipping containers – is returning this year at Southridge Park, Downtown Dubai, much to the delight of shoppers looking to pick up a wide selection of sustainably produced fashion items, home décor and stationery, in addition to organic food concepts. Other unique attractions to watch out for in Dubai include Ripe Food & Craft Market, Global Village & the Carpet & Arts Oasis.
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