In a surprising twist for many, the Israeli Defense Forces' (IDF) spokesman for Arab media, Avichay Adraee, promoted Egyptian pop king singer Amr Diab's new album - titled "Ahla Wa Ahla" (Nicer and Nicer) - on his Twitter account earlier this week. The PR media master may have been a little taken aback by the frosty wall of anger he came up against.
Tweeting out to his Arabic-reading public, Avichay told his 128K followers, "Because music is an honest language that overrides any differences between us, I invite you to listen to singer Amr Diab's new album. I really liked it, what about you?."
لأن الموسيقى لغة صريحة تعلو كل الاختلافات أدعوكم الى الاستماع والاستمتاع بالألبوم الجديد للمطرب #عمرو_دياب. أنا شخصيًا أعجبني فماذا عنكم؟— افيخاي ادرعي (@AvichayAdraee) April 29, 2016
Avichay's apparent crowd pleaser attempt to show solidarity or objectivity through social media seemed to go unnoticed by an unimpressed Arab mob of tweeps, who bombarded him with condemning tweets. Many slammed him for "pretending to care."
It seems that Avichay's conciliatory comments fell on 'tone deaf' or at least patronised and cynical ears.
The IDF's media spokesman may have thought he could score some easy points by keeping it real in the entertainment zone, but instead he was met with a trial by Twitter.
Not so fast Mr IDF Spin Doctor!
Given the hostile reaction, one can't help thinking that AA can like all the Arabic music he wants, but should certainly not expect any Arab love in return; not until he changes his tune where it matters most: by tweeting to his army to stop hitting the wrong notes with Palestinians!
Sorry Adraee: it looks like this testy crowd are harder to impress and are still waiting for your words to truly resonate with the honesty and integrity of the music you claim to appreciate. Still, nice try though!
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