She has largely stepped away from her music career to dominate both the beauty and fashion industries.
And Rihanna proved to be her own best advertisement as she appeared in an eye-popping video for her lingerie brand Savage X Fenty on Friday.
The Barbadian singer and entrepreneur, 33, played with the strings on a tie-front terrycloth bra top, while showcasing her derriere in a pair of matching mint bottoms.
Uploading the video to Instagram, Rihanna was seen walking up a staircase at night, against a backdrop of palm fronds, in her flirty getup.
The low angle lens caught the SOS singer showing off her bodacious curves in the skimpy garments.
The thong of the lingerie also incorporated cross-stitching on the hips, with laces dangling down her thighs similar to that of her top.
Rihanna made sure to turn around in the clip to give her 101million Instagram followers a healthy view of her rear end.
Rihanna also wore translucent rectangular sunglasses and a smattering of beaded necklaces along with some bracelets.
The garments allowed several of her tattoos to be prominently displayed, including the winged Egyptian god image underneath her breasts
Tatts on her hands and wrists were also beautifully displayed in the clip.
Rihanna’s last studio album Anti was released five years ago in 2016, and since she's been busy with both Fenty Beauty and Savage X Fenty.
For those fans aching for new tunes from the multi-hyphenate icon, the wait might soon be over.
Rihanna has recently been busy filming a new music video with boyfriend A$AP Rocky in the Bronx, New York.
© Associated Newspapers Ltd.