Saad Lamjarred's lustre fizzles out as Pepsi withdraws commercial featuring him

Published November 1st, 2016 - 08:50 GMT
Innocent until proven guilty? (YouTube)
Innocent until proven guilty? (YouTube)

Things are going from bad to worse for Moroccan singer Saad Lamjarred, who was arrested in Paris last week on sexual assault charges.

Now, American Food and beverage company PepsiCo has reportedly stopped broadcasting one of its popular advertisements featuring the young singer. 

In the ad, released last April, Saad is accompanied by prominent Arab actors, including Egyptians Sayed Ragab, Ahmed El-Fishawy, Rajae El Jeddoui, and Youssra Louzi.

Clearly, the 35-year-old's "bad boy" behaviour doesn't set well with PepsiCo's family-friendly values. 

“The company fears to tarnish and discredit its brand by showing Lamjarred promoting its products,” according to Moroccan news website Alyaoum24.

Saad was arrested last Wednesday for reportedly attempting to rape a 20-year-old Algerian-French woman while he was under the influence of cocaine and alcohol, according to French newspaper Le Monde.

Saad is set to stand in front of a judge on Tuesday. If he is charged with attempted rape, he could face up to 20 years in French prison.

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