Eros Group bags SuperBrands 2011

Eros Group, the sole distributor of world-renowned brands Samsung, Hitachi, Linksys, Candy & TCL and one of the leading players in consumer electronics, telecom, and allied multi-products in the Middle East, was awarded the esteemed SuperBrands 2011 Award. The award was presented to Mr. Niranjan Gidwani, Deputy CEO of Eros Group by Mike English, Director of SuperBrands Middle East, at the celebratory night held at Intercontinental Hotel, Dubai Festival City on Monday night.
Comprehensive assessments led to Eros Group being conferred with the sought-after ‘SuperBrand’ status by the UAE SuperBrands Council, a ten-member group made up of eminent figures from the business world. Eros Group was chosen as one of the SuperBrands along 60 other brands in the UAE from over 700 brands that were reviewed.
Mr. Niranjan Gidwani, Deputy CEO of Eros Group said, “I am grateful to accept this award on behalf of the entire Eros Group family. I would like to take this opportunity to thank all our stakeholders, customers and employees for their contributions which have steered us to achieve a reputation of consistency and excellence. Eros Group has come a long way from its humble beginnings over four decades back, as today we boast of a wide range of brands under our umbrella, each one significantly adding to our success.”
Background Information
Eros Group
Eros Group distributes, retails and services a portfolio of world renowned brands, in the United Arab Emirates (UAE) and in select markets in the Middle East and North Africa (MENA) region. The company proudly partners with twelve global brands which include Samsung, Hitachi, TCL, Linksys, Sonos and one of the leading players in consumer electronics, telecom, and allied multi-products.
Superbrands
"A Superbrand offers consumers significant emotional and/or physical advantages over it's competitors which (consciously or sub-consciously) consumers want, recognise, and are willing to pay a premium for."