Etisalat Group to bring Facebook to every phone in Africa

Press release

Published August 9th, 2011 - 10:51 GMT

Essa Al-Haddad Group Chief Marketing Officer at Etisalat

Etisalat Misr and Etisalat Nigeria have joined hands with Facebook to offer their customers a new experience of communications using Facebook mobile application on a Java-based feature phones. This experience will enable “Etisalat Group” customers to “Save More” on mobile internet package, downloads without incurring any data charges.

The Facebook for Every Phone application provides a unique yet faster Facebook experience for feature phones than those of similar applications and mobile sites. It carries Facebook’s most popular features and user experience to a wide range of Java handsets, on an optimized speed and exceptional network performance via “Etisalat`s Group” network across 18 countries round the world.

Mr. Essa Al-Haddad Group Chief Marketing Officer at Etisalat said, “We strive to serve our customers better anytime anywhere. Partnering with Facebook will enable “Etisalat Group” customers to stay connected, up-to date and easily share:- faster browsing of news feed stories, photos, easy uploads from their phones ;synchronize of local address with friends and on-time and speedy download of application.

Al- Haddad added, “Etisalat Misr” and “Etisalat Nigeria” are the first posts and more stations to follow. We offer yet another way for people to be connected. He reiterates that this new application is part of “Etisalat Group” global strategy to export latest technologies and services to all its customers at Reach and at a convenient cost.

Al-Haddad concluded: Facebook for Every Phone is designed to use minimal data while providing customers with a fast and engaging user experience on feature phones. Having the best network across the 18 countries we operate in and value for money this application uses less data than other Java applications or mobile sites, enabling it to be much more affordable for our customers at all level and all budget ranges.

Background Information

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etisalat has deployed many innovative technologies and services to remain at the leading edge of customer experience.
etisalat’s senior leaders understands the need to continue its investments in building the networks of the future because the positive effects filter down to the rest of the economy. Today, the UAE boasts of an excellent telecoms ecosystem, capable of driving successes across industries and sectors.