Fifty One East takes Emir's Cup Fanzones on tour around Qatar for the first time

Fifty One East, the premium retail chain in Qatar and Sony are taking the H.H the Emir's Cup Fanzones on tour for the first time ever to bring blockbusting family entertainment to all at Al Khor and Al Wakra to build excitement before the all-important match final to be held on Saturday, 21^st May at the Khalifa Stadium. The Fanzones will run on Thursday, 19^th May and Friday 20^th May from 5pm till 10pm and will offer fun for all the family with football games, Sony Playstation competitions, a children’s zone and traditional Qatari experiences.

The Fanzones will be located in Al Khor centre (in the park opposite Al Meera supermarket and QNB) and in Al Wakra, next to the old Wakra castle (on the right just after the Shell roundabout). Football games will test children and families’ shooting accuracy in both locations in addition to their speed on the pitch. Sony Playstation competitions will take place with prizes galore donated by 51EAST.  Entrance is free and all are welcome.

Mr. Bader Abdullah Al-Darwish, Chairman of Darwish Holding, commented: ‘Fifty one East and Sony are very proud to host the first ever tour around Qatar of the Emir’s Cup Fanzones, bringing family fun and entertainment to all.  All those who enjoy the Fanzones are welcome to join us at Khalifa Stadium on Saturday, 21^st, for the exciting match. We are proud to see Fifty One East and Sony amongst the prominent sponsors of the prestigious Emir's Cup championship. Fifty One East has always been at the forefront of Qatar's partners for growth and a devout supporter to Qatar's Sports community."

On the other hand, Sony and Fifty One East have collaborated closely with QFA in order to serve and sponsor the elderly being an important part of the community, by supporting the Qatar Foundation For Elderly People Care, providing them with Sony TV screens in order to watch the HH Emir Cup matches. This goes in line with 51EAST and SONY’s commitment towards the Qatari community to help those in need and enhance their quality of life. 51EAST & SONY are dedicated to the Qatari society aiming to bring joy, excitement and happiness to its citizens.

Fifty One East and Sony are actively participating as the main sponsors of the prestigious Emir Cup in the Fanzones with prizes to be won from Sony, giving families everywhere the opportunity to enjoy the fun and win fabulous prizes.  

HH the Emir's Cup is Qatar's most prestigious football championship bringing together some of the best local teams to compete out for the impressive title. Fifty One East and Sony, the leading electronics brand in Qatar, are the official sponsors for the 2011 season of HH the Emir's Cup and have extended their sponsorship to cover the 2012 and 2013 editions. Tickets to the finals will be sold at all of Fifty One East's outlets.

Fifty One East is the longest-standing retail chain in Qatar and the most exclusive address for a style-savvy population seeking the best life-enhancing elements. Driven by unfaltering customer loyalty, immeasurable retail known-how and a diligent belief in its commitment towards providing its community with nothing short of the most premium indulgences, Fifty One East brings the epitome of modernity fused with the essence of the Orient.

Fifty One East represents what is considered in the heart of many as the Home to the world’s best and the country’s firsts.