The highly anticipated HTC Desire S smartphone is now available in the UAE

Press release

Published May 23rd, 2011 - 10:23 GMT

HTC Desire S

HTC Corporation, a global leader in mobile innovation and design, announced that the highly anticipated HTC Desire S smart phone is now available in the United Arab Emirates. The HTC Desire S is retailed for AED 2199 and is now available across all leading retail channels.

“We are very excited the Desire S is now available in the United Arab Emirates and will be subsequently rolled out across the entire region, supported by an extensive marketing campaign throughout the MENA region with a high focus on print and online initiatives. Developed to bring cutting-edge innovation to its customers in simple and natural ways that just make sense, HTC brings intelligence and innovation to the industry - narrowing the gap between the segment and functional sophistication of the smartphone category. Consumers can expect to see HTC’s latest television commercial highlighting the Desire S and future scheduled product launches in the coming quarter. The brand TVC will be aired across all MENA markets with additional focus on the UAE, Egypt and KSA”, commented Neeraj Seth, Regional Marketing Manager, HTC Middle East and North Africa.

Inspired by the HTC LegendTM smartphone’s aluminum design, the HTC Desire S is sculpted out of a single block of aluminum making it feel solid and natural in your hand, while light to carry at 130 grams and measuring just 115 x 59.8 x 11.63 mm.

“The Desire S offers an exhilarating mix of style, innovation and features that extend people’s mobile experience in ways that feel personal and completely original. The Desire S is a perfect example of HTC’s mobile innovation and design coupled with dynamic smartphone features. As a successor to the popular awarding-winning HTC Desire, the new HTC Desire S blends stunning design with power and speed”, added Mohamed Kais Zribi, Regional Manager, HTC Middle East and North Africa.

With Qualcomm’s new 1GHz SnapdragonTM MSM8255 processor, the HTC Desire S offers snappy performance and power. A 5 megapixel colour camera with auto focus and LED flash, it offers dual front and back cameras, High‐Definition video recording and the 3.7‐inch WVGA display presents multimedia content brilliantly.

Users won’t be disappointed with the talk time on the Desire S as it offers up to 435 minutes for WCDMA and up to 590 minutes for GSM (subject to network and phone usage). HTC Desire S also offers Desktop Internet Experience which lets you browse the web as you would on your computer desktop, enjoy Flash animated websites, and best of all Pinch and Zoom while browsing (resize the text on your page for easy reading).

With an internal phone storage of 1.1GB and RAM of 768 MB, the Desire S supports several audio formats including aac, .amr, .ogg, .m4a, .mid, .mp3, .wav and.wma (Windows Media Audio 9). While video supported formats include 3gp, .3g2, .mp4, wmv (Windows Media Video 9), .avi (MP4 ASP and MP3), xvid (MP4 ASP and MP3).

The smartphone accommodates all networks - HSPA/WCDMA 900/2100 MHz, Quad-band GSM/GPRS/EDGE: 850/900/1800/1900 MHz and with an upload speed of up to 5.76 Mbps and download speed of up to 14.4 Mbps.

Equipped with an internal GPS antenna, the Desire S also features a G-Sensor Digital compass, proximity sensor and ambient light sensor. As well as an expansion slot for a microSDTM memory card (SD 2.0 compatible).

The Desire S connectivity specs include Bluetooth 2.1 with FTP/OPP for file transfer, A2DP for wireless stereo headsets, PBAP for phonebook access from the car kit, Wi-Fi: IEEE 802.11b/g/n, 3.5 mm stereo audio jack and standard micro-USB (5-pin micro-USB 2.0).

HTC is supported in the region by an extensive channel network featuring trusted telecom partners, well-placed retailers, successful tie-ups with other distributors and flourishing franchises.

Background Information

HTC

HTC brings brilliance to life through leading innovation in smart mobile device and experience design. Beginning with a vision to put a personal computer in the palm of our customers’ hands, we have led the way in the evolution from palm PC to smartphone.

The Pursuit of Brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile experiences for consumers around the world. At HTC, the Pursuit of Brilliance is the impulse to create, to venture into the unknown with an unwavering dedication to bring innovative design to life. It pushes us everyday to re-imagine new ways to connect the world, our consumers, and their pursuits in ways never before thought possible.