HP announces Etisalat as Business Optimization Champion

Press release

Published June 21st, 2011 - 12:17 GMT

Al Bawaba

HP today announced that Middle East telecoms giant Etisalat has been selected as one of its eight 2010 EMEA Business Optimization Champions.

Picked by a panel of HP business and technology leaders, EMEA Business Optimization Champions are selected based on the delivery of exceptional business value using HP software and solutions, with measurable improvement in IT and business outcomes.

Etisalat was chosen as a champion because its solution demonstrated a fast and efficient way of generating returns and benefits for company and customer alike. Etisalat’s solution implemented a service level management (SLM) platform built on a range of HP software, including HP Service Manager software, Universal CMDB software, Discovery and Dependency Mapping software as well as HP Operations Manager, Network Node Manager and Performance Insight software.

The complete solution provided Etisalat with a centralized service view of customer networks, enabling the company to monitor and manage service level agreements and aiding the connection of UAE businesses with new markets.

“With HP Software, Etisalat experienced positive outcomes that included 18 support teams across the UAE. The major achievements were on the improvements of the quality of service enabling proactive monitoring on the customers equipments, as well as automatic ticket notification and assignments to the respective teams along with the possibility of automatically notifying customers via SMS and email to assure the transparency,” said Mr. Nasser Salim, SVP/Information Technology, Etisalat. “In addition, Etisalat was able to offer corporate customers service level agreements while also significantly cutting the time required to gather customer network link information, and reduce the average time to repair of network faults.”

“At HP we applaud businesses such as Etisalat that are challenging and transforming business practices by using and investing in a range of technological solutions,” added Abbass Tarraf, Country Manager, HP Software– UAE & Oman.

Etisalat is headquartered in the UAE, and is one of the largest telecoms companies in the world, as well as the leading operator in the Middle East and Africa.

Background Information

Hewlett Packard Middle East (HP)

Our vision is to create technology that makes life better for everyone, everywhere — every person, every organization, and every community around the globe. This motivates us — inspires us — to do what we do. To make what we make. To invent, and to reinvent. To engineer experiences that amaze. We won’t stop pushing ahead, because you won’t stop pushing ahead. You’re reinventing how you work. How you play. How you live. With our technology, you’ll reinvent your world.

Company Profile

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etisalat has deployed many innovative technologies and services to remain at the leading edge of customer experience.
etisalat’s senior leaders understands the need to continue its investments in building the networks of the future because the positive effects filter down to the rest of the economy. Today, the UAE boasts of an excellent telecoms ecosystem, capable of driving successes across industries and sectors.