The Walk, a Dubai Properties Group destination and a popular beachfront promenade, today announced 'The Walk Wallet', an innovative discount programme launched earlier this summer, is proving a popular success and continues to widen its appeal among residents and visitors.
Launched in July, The Walk Wallet comprises a host of exciting discounts for use across the popular destination. The booklet contains vouchers from a variety of restaurants and retail outlets ranging from casual dining coffee shops, fashion boutiques, accessory shops, furniture stores, and even spas and wellness centres at The Walk.
Distributed to residents throughout Jumeirah Beach Residence (JBR), Dubai Marina and Jumeirah Lake Towers, The Walk Wallet has generated significant interest and will continue to be on offer until the end of October 2010.
Participating outlets have reported an increase in footfall as a result of 'The Walk Wallet'. Whether a visitor wants to relax and be pampered at Spa Dunya at the Shams plaza level, shop for fashion accessories at La Beaute at Murjan plaza level, or browse for unique furniture pieces and home accessories at Indigo Living, and the Vindemia art gallery, 'The Walk Wallet' has proved a fantastic money saver.
In addition, diners at the Rimal plaza level opting for Japanese cuisine at Haru, Indian food at Bombay by the Bay or Far Eastern menu at Soy, will enjoy 25 per cent discount with The Walk Wallet.
Khalid Al Malik, Group CEO, Dubai Properties Group, said: "The Walk Wallet was originally launched to draw visitors during the quieter summer months. But its widening appeal continues to attract more visitors to The Walk even after the Eid festivities.
"As an iconic seaside destination with a large variety of retail, leisure and entertainment outlets, The Walk has gained a reputation as one of the most preferred venues for families while tourists favour its unique ambience. We are confident our continued offerings will provide visitors even more reasons to frequent the beachfront promenade to benefit from the valuable discounts."
Developed and managed by Dubai Properties Group, a member of Dubai Holding, The Walk receives more than three million visitors each year at its over 300 retail, dining and leisure outlets spread over 770,000 square feet.
Located over two levels, the premium retail promenade provides Dubai's only outdoor shopping experience by the beach. It continues to offer a diverse range of events and activities throughout the year, providing visitors with an inimitable experience during every visit and adding a new dimension to the vibrant lifestyle in the emirate. More importantly, as one of the most attractive venues in the region, 'The Walk' contributes significantly to enhancing Dubai's tourism sector.
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