Under the patronage and presence of Sheikh Ahmed Bin Saeed Al Maktoum, President of Department of Civil Aviation, Chairman of Emirates Group, EEG held its 13th Annual Gala Dinner, beautifully set at the Royal Mirage One and Only Hotel
The Gala Dinner, which was organised under the title of ‘Our Environment, Our Culture’, was a meaningful opportunity to express gratitude and appreciation to numerous organizations that have supported, been involved with and participated in EEG’s busy schedule of environmental programmes and events throughout the last year. With the worldwide crises continuing to dominate throughout 2009, the sustained and unwavered support from many organizations and companies has signified a true and deep commitment towards environmental concern in the UAE and has allowed EEG’s environmental campaigns to thrive due to the proactive engagement of EEG corporate members.
EEG Chairperson, Mrs. Habiba Al Marashi opened the event with a warm, optimistic and appreciative address. She welcomed the new faces and thanked the familiar faces for their long standing support.
Mrs. Marashi was honored to announce that EEG’s campaigns and programmes have continued to grow in size and participation, and mentioned with pride how it has been possible to launch several new initiatives and campaigns in the last year despite the economic difficulties.
Their partnership with Nokia has started on a solid footing as the much awaited launch of the ‘Mobile Take Back’ campaign began last year, which has led to the collection of 525 pieces of mobiles and chargers that will be recycled.
The EEG Chairperson expressed her delight with the successful engagement with the corporate sector during 2009, and gave credit to their instrumental role in the success of EEG’s campaigns. EEG’s corporate members contributed hugely to the success of the ‘Clean up the UAE’ campaign in December ’09 and to the collection of 18,000 kgs of aluminum cans during the ‘Can Collection Drive’ in May ’09.
Furthermore, with companies providing healthy competition between one another, support from schools, collages, individuals and governments, EEG were able to collect almost 1300 tonnes of paper, 197 tonnes of glass and 112 tonnes of plastic during 2009. Consequently 2009 represents a year where EEG surpassed its targets from previous years which reflect successful growth and commitment to the environment from all sectors of society.
The launch of the Arabia CSR network and its success was mentioned. Since 2004 it has grown considerably, and now stands in its own entirety. The Arabia CSR Awards in 2009 saw over 60 participants from 7 Arab countries, demonstrating how commitment towards sustainability and environmental protection has strengthened and amplified.
EEG has leapt into 2010 with vivacity and energy launching several brand new initiatives. The pioneering project called ‘My Tree in Dubai’ launched in February encourages the recycling of paper with a twist; when registered participants have collected 60kg of paper in a month a tree in their name will be planted. EEG have also teamed up with Tetra Pak Arabia to begin collections and recycling of milk and juice beverage cartons. EEG’s determination to increase the amount of items that can be recycled is unstoppable, and with the continuation of their longstanding campaigns, the opportunities for recycling appear endless.
EEG will continue to fill 2010 with an upbeat and dynamic programme of events. They have already created new partnerships in the form of MOU’s with many reputable organisations, and have participated in environmental issues at the international level. With plans steaming ahead for more Educational Programmes, the Can Collection Drive, the CSR Workshop, World Environment Day and Clean Up the UAE 2010, EEG are taking their proactive campaigns to another level.
The evening was also graced by a radiant key note speaker, Mr. Ahmed Bin Ali, Senior Vice President Corporate Communications in Etisalat who shared his experiences from the private sector and impressions of the country and region over the past tumultuous year. He talked about issues such as CSR and Corporate Governance and how they play an incremental role in successful business operations.
Overall, the event was a sumptuous gathering of friends, associate members, corporate members, individual members, CSR Network founding members, heads of government establishments, Ambassadors and other VIP’s all with a common vision for a better future. Guests were brought together at an enchanting venue on one of Dubai’s most beautiful beaches. The delights of flavorsome food were accompanied by friendly conversations and reunions for many, whilst the backdrop for the evening was embellished with the creative playing of a classical musician. Overall, the evening was a truly ambient affair that was one to remember.
An intricately designed crystal of thanks and appreciation was presented to 27 organizations for their continued and much valued support during the past year. They included sponsors and supporters from government, private bodies and media.
The Gala Dinner was made possible through the dedicated support of EEG members namely:
Special Sponsors: Al Safi Club for Friends of the Environment, Wasl, Platinum Sponsors: Abraaj Capital, Dubai Electricity & Water Authority (DEWA), Gold Sponsors: Petrofac, Silver Sponsors: Masafi and McDonalds.
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