15 Years and 15 Million Members – Lufthansa’s Miles & More Frequent Flyer Programme Marks Major Milestones
The Miles & More success story began in 1993 when Lufthansa launched its customer loyalty programme with seven partners from the hotel industry and car rental business. Fifteen years later, Miles & More is Europe’s largest frequent flyer progamme with a membership base of 15 million and over 200 diverse partners. No other frequent flyer programme in Europe has as many members or offers so many ways of earning or redeeming mileage credits.
To mark the programme’s anniversary, Miles & More members can expect even more opportunities for colleting and utilizing miles. With effect from May 2008 they can settle the airport taxes and charges as well as the fuel surcharge on German domestic and European flight awards with a simple flat rate payment of 10,000 miles. Miles & More members booking a flexible Economy-Class fare will earn 500 additional miles per round-trip. Moreover, members will receive double mileage for travelling via numerous new connections in the summer months, such as from Frankfurt to Nanjing, Seattle and Calgary, Dusseldorf to Toronto and Chicago, as well as along many European routes. A Fly Smart flight award to Europe for two people is also available for only 15,000 miles.
To celebrate the program’s 15 years, over the next six months Lufthansa and its Miles & More partners will feature a wide range of competitions and attractive offers. On completion of the virtual round-trip, further splendid prizes and surprises are in store for programme members. More information on the programme is available at www.miles-and-more.com/15.
Issued on behalf of Lufthansa German Airlines by ekadaa Public Relations, Dubai.