3M appoints MS&L Dubai for regional communications
Following a recent competitive four-way pitch, MS&L Dubai has been awarded the mantle of handling the PR account for 3M’s entire innovative product and services portfolio throughout the Gulf region.
3M, the company which produces thousands of innovative and practical products for dozens of diverse industries, were impressed by MS&L’s innovative use of PR and the agency’s demonstration of the creative and engaging ways to communicate the messages of 3M’s brands, to consumers.
“Our business revolves around innovation and delivering practical solutions to a vast range of industries. MS&L had an innate sense of understanding this need for innovation, and demonstrated how they could dynamically communicate this across every single one of our divisions. We felt they were best suited to take our business forward in the region,” commented Sudarshan C. Raman, Corporate Marketing and Communications at 3M.
Among the six market-leading divisions awarded to MS&L were the region-specific 3M AutoCare centres, and 3M's Construction Markets initiative – a division which addresses the specific needs of the region’s construction industry.
Managing Director of MS&L Dubai, Ajit Ramaswami commented; “Working alongside 3M is a real meeting of minds. We have always prided ourselves on our ability to work with large organisations due to our experience and capabilities in handling different divisions with their individual and unique needs.
“We are excited about the opportunity of building awareness of the different 3M technologies and services, and about the challenge of helping 3M to connect with and captivate the right consumers. With our regional reach, we feel we are well positioned to help 3M grow its activities throughout the entire region,” he concluded.
3M offers thousands of market-leading branded products that facilitate every day life including Post-it®, Nexcare™ and Scotch-Brite™ throughout the region.
