Abu Dhabi Fashion Week: Abu Dhabi – The New City of Fashion

Published November 15th, 2007 - 11:36 GMT
Al Bawaba
Al Bawaba

Abu Dhabi is preparing to become a ‘City of Fashion.’ The Launch Event for the Abu Dhabi Fashion Week, scheduled for March 17th till March 21st 2008, takes place tomorrow and the anticipation in Abu Dhabi is growing.

Abu Dhabi is playing host to one of the great maestro’s of the global fashion industry, Valentino, who has been a world renown designer for the last 45 years but is due to retire in January 2008. The Launch Event of the Abu Dhabi Fashion Week will be one of the last shows that will feature a Collection designed by the great man himself.

This event will also provide a unique opportunity for a view of the latest trends in Arabian Fashion with Rami Al Ali who will be showing his latest chic and elegant Collection, followed by the avant-garde look of Milia M.  These two champions of the Arabian Fashion World are leading the way in the Launch Event, in the inaugural Abu Dhabi Fashion Week scheduled for March 2008; many other leading regional and international designers will follow them down the Abu Dhabi Cat Walks.

Sponsors of the Launch Event of the Abu Dhabi Fashion Week are led by ALDAR Properties and also include Emirates Palace Hotel, Gulf Horizons, and Proctor & Gamble Beauty.

Alice Teeuwen of Maven was enthused with the response from Abu Dhabi and stated:

“The Foundation Sponsor for the ADFW is ALDAR Properties – as soon as we spoke to them about ADFW they immediately seized the idea and realized the benefits that it could bring to Abu Dhabi, and working with them since then has been a joy – as a major property development company they understand the need to do things to an international standard and they also understand about ‘unleashing creative potential!’ The Emirates Palace Hotel – the venue for the Launch Event – is also a sponsor and the team have been incredibly helpful in putting together ideas as well as providing an absolutely amazing venue for the Event – we can’t wait for our international designers, partners and VIP’s to see the ‘Palace!’ Right from the outset, Gulf Horizon and its team have been our sponsors and mentors in putting the ADFW together and have acted as champions of the ‘Abu Dhabi’ brand’!”

James Khazaei, Head of Sales and Leasing at ALDAR, the Foundation Sponsor for the Abu Dhabi Fashion Week, commented:

“This will be a great event for Abu Dhabi and will complement the many other initiatives that the City is undertaking in business, culture, education, tourism and industry.  We are excited to be able to support the Abu Dhabi Fashion Week and to welcoming in Abu Dhabi these leading Designers and their many followers.  It is always a great pleasure to support events that combine hard core business with effervescent glamour, and which bring together the best of international and regional talents”.

The hottest tickets in Town are reported to be those select invitations for the ‘after party’ following the Valentino Show...Somebody has got them, but no-one seems to quite know who!

The Launch Event for the Abu Dhabi Fashion Week is taking place at the prestigious Emirates Palace Hotel, Abu Dhabi on the 16th and 17th November, 2007.

About:  Abu Dhabi Fashion Week
Abu Dhabi Fashion Week, scheduled from March 17th till March 21st, 2008 has been created by Maven Corporate Ltd as part of the initiatives underway to develop in the United Arab Emirates a new centre for the fashion industry in the region.  In this process, Maven has formed an alliance with Camera Nazionale della Moda Italiana (the organizers of Milan Fashion Week) to develop the Abu Dhabi Fashion Week into a glamorous, business driven international event.

In a unique step for the region, the Abu Dhabi Fashion Week will form part of the international fashion calendar alongside the fashion weeks in New York, London, Milano and Paris.  The Abu Dhabi Fashion Week will be launched in Abu Dhabi at the Emirates Palace Hotel from the 16-17th of November, 2007.  


About:  Maven Corporate Ltd
Maven is an international company with offices in the UAE, Hong Kong, New York, Paris and Brussels. Maven is a services company specializing in the fashion, apparel, textiles industry.  The Company’s services focus on design, branding, marketing, retailing, sourcing and investment.

Maven works extensively with international and regional brands and retailers to assist them in expanding their operations into new markets and in creating the new structures, alliances and processes which allow them to do this in an optimal fashion.   Maven maintains a global network of partners, clients and investors from North America, the EU and Asia, whilst focusing the bulk of its work on the Middle East & North Africa, South Asia and East Asia (SAMENA).


About:  Camera Nazionale della Moda Italiana
Camera Nazionale della Moda Italiana (the National Chamber for Italian Fashion) is the not-for-profit Association which disciplines, co-ordinates and promotes the development of Italian Fashion.

The Association represents all the highest cultural values of Italian Fashion. It aims to protect, co-ordinate and strengthen its image, both in Italy and abroad.  In accordance with the statutory provisions, the Association is the point of reference, as well as the preferential mouthpiece, for all the national and international initiatives aimed at valuing and promoting Italian style, customs and Fashion.

Right from the year of its foundation, in 1958, the Association has pursued a policy of organizational support aimed at the knowledge, promotion and development of Fashion through events with a highly intellectual image in Italy and abroad.  Recent agreements over international calendars, which have led to the signing of the Italian-French agreement, have given Milan and the Camera Nazionale della Moda Italiana the role of undisputed protagonist on the international fashion scene, thus also contributing to the consolidation of alliances with London and New York.


About:   ALDAR Properties PJSC
ALDAR Properties PJSC is a premier property development, investment and management company and is headquartered in Abu Dhabi, UAE. It is trusted with the responsibility of creating multi-billion dirham civic projects to develop the capital, and is expanding internationally. Since launching in 2005, the company has announced projects worth more than $US 60 billion, in a property development portfolio diverse in scope and style, attracting considerable worldwide interest and inward investment.. ALDAR owns a stockpile of over 30 million square metres of land at strategic locations throughout Abu Dhabi Emirate.


About:  Emirates Palace Hotel
Built as an iconic landmark showcasing Arabian culture and hospitality at its finest, Emirates Palace has created an enviable niche in the luxury resort industry, welcoming holiday makers from all over the world and giving them a truly memorable leisure experience by providing luxurious facilities and amenities in comfortable surroundings and superior and personalized service.

Situated on a 1.3 km stretch of private beach and surrounded by hectares of manicured lawns, Emirates Palace comprises 394 luxury rooms and suites and a variety of fine dining options. The resort’s leisure facilities include two intricately landscaped swimming pools, a spa, tennis courts, and two state of the art fitness centres. Emirates Palace houses the most luxurious and technologically advanced meeting facilities in the region which include an auditorium with 1,100 seats, a main ballroom that can accommodate up to 2500 guests, over 40 meeting rooms, a Media Centre and a Business Centre.

Emirates Palace, since its inception, has quickly established an enviable reputation in the industry, winning many prestigious industry awards including -- Best Conference/Convention Center, Best 5-Star Leisure Hotel, Best 5-Star Business/Corporate Hotel - at the MENA Travel Awards 2007, considered the most prestigious and highly coveted industry recognition programme in the region.


About:  Gulf Horizon

Gulf Horizon Group is 100% owned by local family, chaired by H.E. Dr. Mohammed Saeed Al Badi and managed by the group Chief Executive Officer, Mr. Yasser H. Al Rawashdeh.

In a network dominated era, Gulf Horizon Group is in partnership with world-wide state of the art companies around the globe and are focused on developing projects locally and internationally for all types of upgrades in infrastructure. We use our expertise in financing of projects and business developments to organize the right team for each project to ensure total success and complete client satisfaction.  The Gulf Horizon Group performs the role of Business Developer, Project Coordinator, and Financer, and selects premier strategic partner to work hand in hand with the group to perform functions of engineering, design, construction, quality control and operations.

While emphasizing the partnership spirit, Gulf Horizon Group and Partners are currently composed of 28 companies and partners from countries that are in line with finance, real estate development, education industry and insurance and partnered to countries like Korea, Germany, France, Italy, United States, England, Finland and Malaysia, and are very much involved in sharing the development of Abu Dhabi Emirates projects. With our partners, we aim to contribute to the development and prosperity of business, society and culture of the Emirate of Abu Dhabi with strategy and plans that are complimenting the vision, projections and plans of Abu Dhabi Government on long term plans for small and large scale projects.


About:   Abu Dhabi, UAE

At the southern edge of the Arabian gulf, Abu Dhabi is the capital of the UAE and largest of the seven Emirates is a progressive modern Arabian city of 1.7 million citizens set on a peninsular, its sandy coastline dotted with over 200 islands. With 9% of known oil and 5% of world gas reserves, Abu Dhabi is quickly becoming one of the world’s richest cities, diversifying its economy and dynamically expanding, with over $140 billion of investment over the next 5 years. People from far-flung corners of the world are settling to live and work, enjoying first-class shopping, elegant hotels and a unique culture in Abu Dhabi.

Placed between Europe and Asia, Abu Dhabi benefits from a cosmopolitan outlook in a politically stable country with a liberal economy. Arabic is the official language and English is widely spoken. A unique mix of culture and arts flourishes in Abu Dhabi. It is the new Middle-East location for the world-renowned Guggenheim and Louvre museums, along with a new performing arts centre, maritime museum and national museum. Diverse sports & leisure pursuits are part of the active lifestyle residents can enjoy and the most recently announced 2009 Formula 1™ Abu Dhabi Prix, Ferrari Theme Park and Warner Brothers Theme Park all situated on Yas Island, a 2,500 hectare Island being developed by ALDAR, which all create a synergy to Abu Dhabi also becoming increasingly popular as an exclusive tourist destination.