An Arabic edition of Las Vegas’ signature Millionaire Show – the top brands event for the world’s richest individuals - is scheduled to take place in Abu Dhabi this coming December, organiser Divine Events announced today. The event, The Emirates Millionaire Show (EMS) 2006, is being launched on the back of a breakthrough tie-up with the Abu Dhabi Chamber of Commerce and Industry (ADCCI) and after the organising committee appointed Mr. Mohamed Ahmed Al Najjar, as Managing Partner.
The EMS 2006 is poised to become the region’s leading lifestyle show, featuring the world’s most exclusive luxury brands. It will be held at Emirates Palace Hotel, Abu Dhabi on December 14 to 16.
Billed as the show for the super rich, EMS 2006 has won top level support and a clear commitment from the ADCCI. Mohamed Omar Abdullah, Director General of the Chamber, has confirmed: “The emirate of Abu Dhabi is the best place to host this event and we are happy to cooperate with Divine Group.”
On display at the EMS 2006 will be the brand names and luxury items that are the objects of desire only the super rich can afford. Divine Group has signed up the globe’s top end retailers of items such as private yachts and planes, art and antiques, fashion, jewellery and a host of others. The standing exhibitions of luxury items and displays will be supplemented with a series of one-off shows of style and fashion items.
Mr. Abdullah added: “It is part of our mission to support new initiatives such as the Emirates Millionaire Show 2006 which will contribute to raising the profile of Abu Dhabi and enhance its status not only as an economic powerhouse but as a destination for visitors offering them lifestyle options.
“This exhibition will ensure that the city is transformed into a heaven for luxury shoppers and visitors interested in the latest releases and launches of globally recognized brands.”
More than 5000 visitors are expected to attend the three-day event featuring entertaining shows, innovative product launches and the latest designs introduction. These will be drawn from the crème de la crème of the region’s society and is forecast to include VIPs, CEOs, and the businessmen who own the GCC’s major corporations.
“Divine Events have lined up a great collection of high end deluxe products and offerings at the exhibition,” said Mr. Mohamed Al Najjar, the Managing Partner of Divine Events. “Visitors can look forward to spectacular product presentations, international product launches and the unveiling of new designs for the year 2007.
“Our partnership with the Abu Dhabi Chamber of Commerce and Industry is a crucial development and guarantees a level of participation that will ensure the success of the show. It is the only one of its kind in the Arab world and will welcome visitors to an environment outside most people’s imagination.”
Bahare Majd, Divine Group’s Managing Director, said: “An invitation to EMS 2006 will be the ticket of the year. It is an exclusive event that will set a new trend for spectacular and glamorous shows in Abu Dhabi and the region.”
