Acer Drives Growth of Egyptian IT Market
IT Vendor Committed to Strengthening Unique Channel Business Model in the Tech-Savvy Egyptian Market
Acer, the world’s third largest IT vendor, and the region’s leading notebook vendor, (source Gartner) reinforced its ongoing commitment to strengthen its unique channel business model to further expand Egypt’s robust IT industry.
In a partner meet held today, Acer executives highlighted the crucial role its channel partner’s play in making Acer’s empowering technology and products available to valued customers across the country. Acer is a major player for notebooks and desktops across the region.
“Egypt’s IT market is one of the biggest and fastest growing in the region and Acer play a pivotal role in fuelling that growth,” said Krishna Murthy, Deputy Managing Director Acer Middle East and Africa. “At Acer, we understand the demands of a rapidly growing market, empowering our channel partners and facilitating their growth is instrumental for our continued success.”
“Acer’s dynamic channel business model encourages partners to be pro-active and, with their valued help, we aim to capture a significant proportion of this growing IT market,” added Murthy.
At the meet, senior Acer executives updated channel partners. New products and Acer’s 2008 strategy were key subjects. Acer is committed to supporting its channel. The IT vendor’s business model has proven very successful, and Acer is determined to keep its partners informed, educated, and focused in helping them to grow.
Acer’s channel partners applauded the new reward schemes and annual loyalty programme that were introduced for 2008.
Acer executives were on hand to answer and explain Acer’s strategy and product line up, on a one-on-one basis.
