ACI’s “Michael Schumacher business avenue” wins
- best branded development award, a team effort on all fronts -
ACI Real Estate’s bold move to gain world class celebrity endorsement for its property developments in Dubai may have been non-conventional but it seems to have paid off in a big way. In a star-studded event celebrating the who’s who of UAE’s property development, ACI Real Estate sealed the deal with “Best Branded Development Award 2008 for its “Michael Schumacher Business Avenue” project. The fiercely contested category included other high profile nominees from other leading developers including Emaar’s Armani Hotel and Emirates Sunland’s Palazzo Versace Dubai.
“In any business, meaningful differentiation is what elevates a brand from good to spectacular,” said Robin Lohmann, Managing Director, ACI Real Estate, who masterminded the company’s strategy of launching celebrity branded properties in Dubai, probably a world’s first. “This award is a vindication of our vision to create landmarks in a city that itself has few peers in the world.”
The first Arabian Property Awards, organized by regional publishers ITP, will be an annual feature, recognizing excellence in the real estate industry.
The Michael Schumacher Business Avenue located at Dubai’s Business Bay, is a mixed used commercial tower that rises 29 floors and offers prominent office spaces coupled with generous views of the world’s tallest building, Burj Dubai. The tower offers high-tech facilities with state of the art design that adheres to global standards.
Updating the media on the highly publicized Trilogy project – of which the ‘Michael Schumacher Business Avenue’ is one part - Lohmann added, “This award means a lot to us as - we see it is a win for the whole Trilogy concept. What’s more it lends testament to the power of teamwork and collective ambition – just as in any Formula 1 race.” The Trilogy comprises three iconic projects and includes the ‘Boris Becker Business Tower’ and the ‘Niki Lauda Twin Towers.’
The panel of judges comprised editors and journalists from ITP’s extensive legion of titles.
