The Address Hotels & Resorts, the newly launched 5 star premium hotel brand of Emaar Hospitality Group LLC, has unveiled its first hotel property in Egypt – The Address, Uptown Cairo. Located in Uptown Cairo, a luxury master-planned community developed by Emaar Misr for Development S.A.E, the hotel also marks the international expansion of the brand. The hotel will be the flagship brand of The Address brand in Egypt and is scheduled to open in 2011.
The Address, Uptown Cairo also builds on Emaar Misr’s commitment to offering a truly integrated lifestyle community by setting the highest standards in hospitality & leisure. The hotel will meet the growing demand in Cairo for world-class hospitality services – both from tourists and business travellers.
Mr Marc Dardenne, Chief Executive Officer, Emaar Hospitality Group, said: “The Address Hotels & Resorts is a truly global brand from Emaar Hospitality, and by managing its first international project in Egypt – one of the fastest growing tourist destinations – we are underscoring our capabilities to offer world-class hospitality services in international markets. Uptown Cairo is a spectacular master-planned community located in the Mokattam Hills and The Address, Uptown Cairo will offer a distinctive hotel experience for guests with our focus on service and benefits.”
Mr Sameh Muhtadi, Chief Executive Officer, Emaar Misr for Development, said: “Emaar Misr is redefining the property landscape of Egypt with our master-planned communities with Uptown Cairo already billed as a vibrant, upscale destination near Cairo city. Investor response to the project has been overwhelming and we are already ahead of schedule with the construction. The Address, Uptown Cairo will be a remarkable addition to the development, as it will set new benchmarks in hospitality standards in Egypt.”
Mr Patrick Heuze, Senior Corporate Director, Development & Operations, Emaar Hospitality Group, explained: “The management contract for opening an Address property in Uptown Cairo is part of our ongoing strategy of international expansion. This also reflects our corporate philosophy of growing in tandem with Emaar Properties internationally, as it fits with Emaar’s vision to develop integrated lifestyle communities. The Address, Uptown Cairo will offer a premium, benefit-rich guest experience through its 200 rooms and 300 serviced apartments.”
The US$2.1 billion Uptown Cairo development highlights an inimitable living experience that meets the demanding requirements of Egypt’s upwardly mobile population. Uptown Cairo is located on 1,000 hectares within Mokattam Hills, removed from the bustle of the city. The cleaner air and cooler climate of the location adds to the quality of lifestyle of residents. Master-planned by WATG, Uptown Cairo features several residential villages, a Business Park, resorts, spa, sports & leisure facilities, a sprawling shopping mall and a world-class golf course. Uptown Cairo is easily accessible from Maadi, Heliopolis, Nasr City and Central Cairo.
Developed to offer benefit-focused guest experiences through its ‘one-size-fits-one’ approach, The Address, Uptown Cairo, will cater for the diverse needs of visitors by offering advanced amenities, state-of-the-art meeting rooms and business centres. Event management teams will be in place to support guests while also offering them avenues for relaxation. Uptown Cairo is a key addition to landmark developments in Egypt and The Address hotel will complement the tourism experience offered by the country.
With total assets of development value US$1 billion (AED 3.67 billion), Emaar Hospitality Group owns and manages a diversified portfolio of hospitality assets such as hotels, serviced residences, golf resorts, polo and equestrian club, recreation clubs, and the Dubai Marina Yacht Club and Marinas.
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Notes to Editors
About The Address Hotels & Resorts:
The Address Hotels & Resorts is the five star premium global brand of world-class hotels and resorts launched by Emaar Hospitality Group, the hospitality & leisure business subsidiary of Emaar Properties PJSC. The Address, Downtown Burj Dubai; The Address, Dubai Mall; and The Address, Dubai Marina – the first three properties in The Address roster will open in 2008 in Dubai.
The Address will progressively operate four brand extensions offering exceptional and distinct experiences within the Resort, Retreat, Urban and Business categories through properties in the Middle East and North Africa region, the Indian Subcontinent, Asia, Europe and America within the next ten years. The Address Hotels & Resorts will be set apart by their location and service standards, with a ‘one size fits one’ approach to create benefit focused hotels. With the brand philosophy of ‘Where Life Happens’, The Address properties target corporate, leisure and group travellers. For more information visit www.theaddresshotels.com.
About Emaar Hospitality Group LLC:
Emaar Hospitality Group LLC, the wholly owned subsidiary of Dubai-based global property developer Emaar Properties PJSC, manages the company’s growing roster of hospitality and leisure projects. Emaar has expanded into hospitality and leisure in line with its Vision 2010 to become one of the most valuable companies in the world through a two-pronged approach of geographic expansion and business segmentation.
With total assets of development value US$1 billion (AED 3.67 billion), Emaar Hospitality owns and manages a diversified portfolio of hospitality assets such as hotels, serviced residences, golf resorts, Dubai Polo and Equestrian Club, recreation clubs, the Dubai Marina and associated yacht club.
Emaar Hospitality Group’s vision is to be recognized as the premier global provider of personal, innovative and memorable lifestyle experiences. For more information on Emaar, please visit www.emaar.com.
