Agency Founder & NASCAR Team Owner to Address Global Motorsports Forum in Kingdom of Bahrain

Published March 26th, 2008 - 06:59 GMT

Agency Founder & NASCAR Team Owner to Address Global Motorsports Forum in Kingdom of Bahrain
SKI & Company CEO Chris Lencheski Prepares for Event's First Foray into Region
Chris Lencheski, Founder and CEO of SKI & Company and team owner of the two SKI Motorsports FUZE Beverage/NOS Energy Drink sponsored NASCAR teams, is among an elite panel of worldwide motorsports industry speakers scheduled to speak at the Inaugural Motor Sport Business Forum Middle East, April 1-2 in the Kingdom of Bahrain.
Lencheski's SKI & Company agency is a boutique sports marketing communications agency with a large global motorsports portfolio. With a satellite office in Dubai complimenting his main offices in New York City, London, and Bethlehem, PA, Lencheski is quite familiar with the region and isn't surprised at all that motorsports in the Mid-east are quickly drawing more and more attention:
"Any invitation to speak to your peers and business colleagues is always a special moment and to have the opportunity to support our clients as well as our office in the region makes this event even more special to SKI & Company," said Lencheski. "I have found the programs developed by Simon Berger and his company to be amongst the very best in practice anywhere in the world and we are glad to support his group in this first event for the region. As one of the very first US based sports and entertainment agencies into the region, we are very pleased to see this event come together and think it will grow in global stature very quickly."
The Motor Sport Business Forum is growing in strength and significance on the worldwide motorsports scene and more key industry players are confirming their participation for the April event in the Gulf region.
Simon Berger, founder of MSBF, explained the importance of broadening the global reach of the Forum, which moves out of Monaco for the first time since its inception in 2005:
"Motor sport provides a unique platform for businesses to build and leverage their products and as the sport continues to grow globally reaching new markets so do the opportunities for companies to get involved," explained Berger. "This is especially relevant to the Middle East where motor sport is gaining more attention and rapidly growing in popularity year on year."
The SKI Motorsports teams are based in the Charlotte, NC area and are among the premier marketing-oriented teams in the NASCAR series. The teams' major focus is to help their sponsors and clients utilize a motorsports program to leverage specific business objectives. Lencheski will use his time at the podium during the MSBF to speak about the powerful impact NASCAR can have on business -- dealing with both consumer marketing and business-to- business opportunities.
In addition to Lencheski, other notables that are slated to speak at the Forum include keynote speakers Ron Dennis - Chairman & CEO of the McLaren Group, and David Richards - Chairman of Aston Martin. Attending the event will be literally hundreds of delegates from over 20 countries, each representing different forms of motorsports ranging from Formula One, V8 Supercars Australia, A1GP World Cup of Motorsport, Dubai's Speedcar Series, and more.

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