AHEC to drive wood product certification and green building debate at ‘Dubai WoodShow 2010’

Published March 21st, 2010 - 06:27 GMT

The American Hardwood Export Council (AHEC), the leading international trade association for the American hardwood industry, is set to discuss key updates on wood product certification and the green building movement at the upcoming ‘Dubai WoodShow 2010’, the Middle East's only wood-focused exhibition of its kind. Participating as the official ‘Knowledge Partner’, AHEC will also lead a seminar on the National Hardwood Lumber Association (NHLA) rules for grading North American hardwood during the event, which will run from April 13 to 15, 2010 at the Dubai Airport Expo. Top officials have also confirmed that AHEC will be involved in all three new initiatives being introduced in the annual event, including the 'Dubai Wood Forum', ‘Dubai WoodShow Roundtables’ and ‘Dubai WoodShow Workshops’.

The American pavilion will occupy 144 square metres of floor space at the Dubai Airport Expo, where AHEC will be demonstrating hardwood lumber grading and distributing technical publications on US hardwood species. Among the confirmed speakers who will address the wood industry executives at the Forum are AHEC’s Executive Director Mike Snow and Sustainability Consultant Rupert Oliver, who will give a presentation on certification and green building. In addition, a lecture on the environmental credentials of American hardwoods will be delivered by AHEC Chairman Orn Gudmundsson, Jr, which will be followed by a workshop on grading American hardwood lumber to the National Hardwood Lumber Association (NHLA) rules to be presented by Bob Sabistina, AHEC’s Grading Consultant.

“The ‘Dubai WoodShow’ has played a vital role in our focus to build a strong market for American hardwoods in the region,” said Roderick Wiles, Emerging Markets Director, AHEC. “As the official ‘Knowledge Partner’, we are looking forward to the new activities being organised for this year’s event, which will further expand the opportunity to grow our network and collaborate with potential partners across the globe.”

Headlining the ‘American Hardwood Pavilion’, AHEC will be participating alongside nine individual American Hardwood exporting companies, in addition to the Hardwood Plywood & Veneer Association (HPVA), an American association representing the interests of hardwood plywood, veneer, and engineered flooring manufacturers. In addition, the US-based exporters who will be present at the American Hardwood Pavilion include Allegheny Wood Products Inc., American Lumber Company, Baillie Lumber, Gutchess Lumber, Nina Company, Northland Corporation, Pennwood Products, Weyerhaeuser Hardwoods & Industrial Products and Wheeland Lumber.

“Our growing participation at the ‘Dubai WoodShow’ is reflective of our strong commitment to the regional market, and it is a tremendous pleasure to be a part of this event year after year. We have been showcasing the full range of American hardwood products at the show since its inception, and this result-driven initiative continues to be an important element of our yearly activities,” concluded Wiles.

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