Al Quds for Education, Training and Consulting has announced the appointment of BrandCentral, a leading branding and design agency headquartered in Beirut, Lebanon, to lead its new branding program. BrandCentral was selected out of eight agencies from the Middle East and Europe. The contract was signed by Mr. Ibrahim Al Safadi, CEO, Al Quds and Mr. Abdo Saleh, CEO, BrandCentral on the construction site of the Group’s new facilities on Airport Road.
“In 2006 we set a new direction aligning all of our businesses under the umbrella of a new holding company, created new companies, added new international programs and services and have recently relocated into our into our new state of the art facility on the Airport Road. We also established a new vision – ‘Aspiring to inspire’ through innovation, knowledge and excellence. In line with this vision, we wanted to create a master brand for the Holding Company and new subsidiary companies, with the exception of Al Quds College, that more accurately reflects who we are today and where we are growing to,” stated Mr. Ibrahim Al Safadi, CEO, Al Quds for Education, Training and Consulting.
Mr. Safadi continued to say, “Our aim in everything that we do is to establish new standards and we hope to do the same with our brand – to ensure it is captivating, distinctive and communicates our promise to our stakeholders. The selection process to choose the branding agency was rigorous and we were truly inspired by the great work that is being done by agencies in the region. However, BrandCentral’s passion, combined with their strategic guidance and outstanding creative capabilities made them the perfect partner.”
“We are thrilled to partner with the Al Quds Group on this significant project and are confident that, together, we will be able to create something very unique and special, just as they are. The brief is very challenging, but this is a company that believes in the value that creating a strong and distinctive brand can bring to an organization. Its history as a leading Community College in Jordan, its new international school partnerships, and its other innovative businesses clearly reflect the benchmarks the Group is setting in every way. The brand will be no different – we will create a brand that is the one to be benchmarked against, in Jordan and the region,” said Mr. Abdo Saleh, CEO, BrandCentral.
The brand project is expected to be completed in the summer of 2007.
Notes to the Editor:
Al Quds College for Education, Training & Consultancy:
Al Quds College, located in Amman was founded in 1980 providing a number of courses and diploma programs accredited by the Ministry of Higher Education and Al Balqa' Applied University. Today it has grown to become a center of educational opportunity and one of the leading community colleges in Jordan providing a wide range of local and international accredited certificates. Al Quds founded its training center in 1999 to meet the huge demand and accelerating rate of change in the world of training. The College and the training center consist of a highly qualified team of instructors and trainers. Moreover, partnerships have been established with several private and governmental organizations, NGOs and international development agencies to ensure the most up-to-date educational techniques and to facilitate the transition of ideas and experiences between students and trainers on the one hand, and professionals in various fields on the other.
About BrandCentral:
BrandCentral is a Strategy and Design consultancy that provides turnkey solutions in three major fields of specialization:
• Brand Development
• Corporate Identity
• Strategic Design
Located in Beirut, Lebanon and Dubai, UAE, BrandCentral consists of a highly talented team of communicators and designers who pioneer the adaptation of internationally advanced branding practices for locally deprived brands and identities. It relies on multidisciplinary skills across all aspects of branding consultancy and design tasks, with a unique grasp of the Arabic culture. Its client list includes the Lebanese Government, the Royal Court of Jordan, the US Government, as well as on numerous large corporations and projects in Lebanon, Jordan, Saudi Arabia, Dubai, Qatar, Kuwait, Yemen, France, UK and USA.
