albaik sponsors eighth annual magic carpet festival through its "because safety comes first" campaign
As part of its policy of corporate social responsibility towards this society, ALBAIK Food Systems Ltd. is sponsoring the eighth annual Magic Carpet Festival, which is organized by the National Home Health Care Foundation (NHHCF), through its informative campaign "Because Safety Comes First" under the title of "5 Steps to Protect their Food."
ALBAIK's sponsorship of this festival comes from the strong belief in the importance of providing awareness to the community about the vital need to understand food safety, and the campaign is aimed at increasing the general level of awareness about the correct way to handle food and the habits that are usually followed in this field, in addition to informing the public about the direct connection of food safety in their daily life.
May Abu Ghazaleh, Communications Officer of ALBAIK Food Systems Ltd., said, "We are proud of our participation in the Magic Carpet Festival which has attained great importance, as is evident from the increasing amount of interest each year as well as in the wide participation by national companies. The Festival has become a highly popular annual event which brings us all together with the one goal of serving the community around us."
May went on to say, "The '5 Steps to Protect their Food ' initiative focuses on educating the public about the dangers which can arise from incorrect handling and storage of food and the Magic Carpet Festival presents us with a big audience to which we can communicate our messages, which cover the complete cycle from purchasing foodstuffs and the correct way of storing different types of food, to the hygienic preparation and serving of food."
The Magic Carpet Festival is considered to be one of the most important charitable events Kingdomwide and each year the festival's stand spaces are immediately rented out.
Fulfilling its role as a good corporate citizen of the Kingdom, ALBAIK is dedicated to serving the community through its policy of corporate social responsibility and is a leader in providing innovative programs designed to benefit the citizens and residents of Saudi Arabia.
