After a highly anticipated arrival, Aljomaih Automotive Company launched the all-new Cadillac SRX at its Jeddah showroom today, and will be available for sale at all its showrooms across the kingdom.
The event was attended by VIPs, influential businessmen and loyal Cadillac customers, who were treated to a spectacular laser show, video of the SRX and finally, the grand unveiling of the SRX.
“The luxury crossover segment is the fastest growing luxury segment in the
Middle East, and we are confident that the SRX will be a leader in this class with its advanced technology and features,” said Ibrahim Al Jomaih, Vice Chairman, Aljomaih Automotive Co.
The dynamic SRX raises the benchmark for luxury crossovers and is being hailed by experts as a major competitor in the segment. The dramatic exterior design, along with the luxurious and technology-packed interior has already generated serious appeal with younger consumers.
The SRX’s exterior is a refined design, defined by sharp angles and dominated by a gaping wide grille emblazoned with the Cadillac crest, and complemented by baguette-shaped headlamps with highly faceted secondary inner lenses that make the headlights look like precision cut jewels. The exterior also features a dramatic diving gesture on the body side to impart the feeling of movement, even at rest.
The SRX interior stimulates a heightened sensory experience with a premium look and tailored feel. A soft-backed material covers the upper instrument panel and door trim, and French stitching follows the contours of the finely hand-cut, sewn and wrapped surfaces, welcoming driver and passenger alike.
The SRX is also loaded with advanced technology. Highlights include a pop-up navigation screen, iPod interconnectivity, 40GB hard drive, standard Bose® 8-speaker Centerpoint® system or available Bose® 10-speaker 5.1 Cabin Surround® Sound system, Bluetooth®, parking assist with available rear view camera, Adaptive Remote Start, Passive Entry System, a cooled glove box, an available Power Liftgate with programmable height positions and a rear cargo storage system.
The SRX will be available in two trims. Both come with a 3.0L Variable Valve Timing (VVT) DOHC V6 SIDI engine that puts out 265 hp (net).
As of today, the SRX is available for sale at all of Aljomaih Automotive Company’s showrooms in the Kingdom.
