ALNO AG, the German kitchen maker, has secured a multi-million Euro contract to supply The Cube in Dubai with almost 600 high-quality kitchens made in Germany. The two parties agreed not to disclose the deal value. The kitchens will be built in as The Cube takes shape over the next few years.
“We are delighted to be part of a world-class project like The Cube, all the more so since we were up against steep competition,” said Sebastian Groesslhuber, Head of Export Sales at ALNO. “This is a significant win, and one that underscores the increasing success of our focus on export markets such as Dubai. These are the growth markets of the future, and by succeeding here, we help to strengthen Germany as a business location.”
The Cube is an architecturally innovative building that takes account of the latest developments in environmentally sound building techniques. It is being built the Dubai-based BMG Group in Dubai‘s Sports City, a brand new city quarter with a focus on health and fitness. The total value of the project is AED 800m (EUR 138m). The BMG Group is currently planning a series of new projects in the Middle East, which may also be fitted out with ALNO kitchens.
“The world class German quality and standard of excellence that ALNO brings to this project is one of the key appeal factors to our prospective buyers.” said Gerd Wuhlert, the CEO of BMG Group. “We are very happy to have found ALNO as a partner, and hope to work with ALNO again in the near future.”
ALNO recently signed a deal with Dubai’s Al Khayyat family to drive forward the growth of ALNO Middle East FZE (AME) in a 50:50 joint venture. The aim is to use the strong ALNO brand and Al Khayyat's network and experience to the long-term growth of AME across the Middle East. Regional turnover is expected to hit EUR 3m this year and
double every year for the next three years.
Both partners will make significant investments up to the end of 2009 in order to expand capacities at AME. The number of employees will increase from the current 122 to 195 by the end of 2009 as a consequence of this expansion.
Al Khayyat also plans with the new Joint Venture to sell German-made ALNO kitchens through lead shops it will be opening, starting in Dubai and then expanding in the Emirates. In this way, ALNO and Al Khayyat plans to satisfy the rapidly growing demand in the region. The urban area of Dubai has posted particularly rapid growth in the past few years. This can be seen above all in the construction of ambitious infrastructure and real-estate projects such as The Cube.
Just recently, AME won a bid for more than 4,000 kitchens which are to be built in the “Motor City” and “Jumeirah Village” districts, currently under construction. AME is also supplying 2,200 kitchens, 3,000 wardrobes and 3,000 bathroom fittings to the “Bavaria Tower”. Particularly exclusive apartments such as the penthouses in the “Jumeirah Beach Residence” and “The Villa” are also being equipped with high-quality kitchens.
