Lexmark, a leading provider of printing solutions and services, conducted its two-day channel training program in Cairo, Egypt which involves working with resellers and retailers in key markets across the region, helping them to successfully sell and integrate Lexmark printing solutions.
A total of 60 resellers and retail channel representatives from Cairo participated during the two-day training from October 11 and 12 held at the Intercontinental City Stars Hotel in Cairo. The training program session is designed to boost and strengthen relationships with Lexmark resellers and partners in Egypt.. Similar successful sessions were held recently in the UAE and the Sultanate of Oman.
“The COMTECH training was a big success with 85 % of the participants surveyed during the first and 89% on the second day saying that the training met their expectations,” said Mr. Mohammed Ali Addarrat, General Manager Lexmark International Middle East “The training was held to improve the knowledge and awareness of the Lexmark product and solutions portfolio amongst our existing partners, as well as introducing our portfolio to potential new partners in the region.”
Mr. Addarrat said the first day was made up of exhaustive product sales training, an overview about Lexmark as an organization, as well as detailed sales training where some key-selling arguments and advantages of Lexmark were explained to users of the product.
On October 12, Mr. Addarrat briefed members of the press on the appointment of Aptec Egypt as the authorized after sales service agent of Lexmark in Egypt. For several years now, Aptec is the distributor for Lexmark products in Egypt.
Mr. Addarrat said the sessions were split where the entire Lexmark inkjet product range, as well as laser printers and multi-function devices for consumers, SMB, and Enterprise customers were discussed.
A session on customer services support, as well as the Channel Value Program portal where all registered partners can receive all information about Lexmark products, competitive charts and all other sales tools was provided, on top of that they can have access to the online training module which is an online course that consists of nine courses; the portal can be accessed at
A prize distribution was held towards the end of the programme for those who answered a quiz correctly.
The second day was a technical training session for sales engineers, where topics covered ranged from the installation and setup of the devices, consumables information, Customer Hotline information, and other service processes and offerings were provided.
A freehand session was also conducted where engineers were trained by letting them disassemble and assemble a printer.
The new Lexmark initiative is designed to support the channel partner community and reseller network and will further strengthen Lexmark’s ability to provide cost-effective printing solutions to market.
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