Ballard & Tighe, Publishers (www.ballard-tighe.com) announced today that it has entered into a partnership with Bridge Learning to market, promote, and distribute its English as a second language (ESL) materials to international schools, indigenous schools, tutoring centers, and other educational institutions in the greater Asian region.
"Ballard & Tighe views the English language learning opportunity in Asia with great interest and is confident that it can offer a substantive, rigorous, product range to address the needs of both elementary and secondary school learners. We view Bridge Learning as an ideal strategic fit to realize this potential," states Mark Espinola, CEO of Ballard & Tighe.
Through sales of its IPT Family of Tests, Ballard & Tighe has already made inroads in dozens of international schools in Asia. Bridge Learning will be expanding Ballard & Tighe's reach by promoting the entire Ballard & Tighe line at international school conferences and English language teaching events throughout the region, as well as direct sales efforts at schools and through online marketing -- all supported by Bridge Learning's educational consultants. "The Ballard & Tighe English language teaching line will provide the necessary support, systematic instruction, and rigor to help students achieve academic success in English and prepare them for entry into institutions of higher learning both in Asia and abroad," adds Espinola.
