Bario New Flavor Launch

Published March 23rd, 2010 - 10:19 GMT

In celebration of the launch of the new Bario Pomegranate flavor; PepsiCo International hosted a fun, chill out event at one of Jeddah’s trendiest restaurants Nosh Lounge.  Attended by a number of journalists from local and Pan Arab publications and PepsiCo International officials, Bario pomegranate was unveiled as part of the beverage brand portfolio of other flavors. 
While enjoying the cool and smooth taste of Bario, the guests were entertained by taking part in various activities on hand that included billiards, darts and other fun games.   The event was a unique experience for the attendees in a chill out atmosphere. 
Bario is aimed at the Kingdom’s lively youngsters who want to match their independent character and active lifestyles with the new and premium beverage that comes in delicious and refreshing strawberry, lemon, apple, and pineapple flavors and the recently launched pomegranate.
“Fans of the innovative malt drink Bario can today enjoy its experience in the multi flavors at hand,” said Khaled Hammoud, Marketing Manager at PepsiCo International.  “Offering high quality taste that adds exciting new dimension to any gathering.
Bario has been gaining market share in the competitive beverage market across the Kingdom and the GCC.”


“With the introduction of the new pomegranate flavor for Bario; PepsiCo International is proving its commitment to providing consumers with nothing but the best in quality and innovation by bringing out flavors and line extensions based on consumer request and style,” he continued.
Featured in a modern look with its subtle design and packaging, Bario reflects the uniqueness and distinguishing factor in its positioning within the market. 


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