Beautyworld Middle East, the largest international trade fair for beauty products, cosmetics and perfumery in the Middle East, will focus on education during this its 15th edition, taking place June 1 to 3 at Dubai International Convention and Exhibition Center.
Key names that have already confirmed their participation for June’s event include Nazih Trading, Madi International, Joz Trading, House of Maria Dowling, Enigma, Alessandro and Momentum. Each will bring their expert insights to the show creating a strong platform for lively discussion and debate. Exhibition organisers, Epoc Messe Frankfurt GmbH, have a range of features lined up to ensure a capti-vating event which will encourage the development of business rela-tionships.
Mr. Ahmed Pauwels, Chief Executive Officer, Epoc Messe Frankfurt GmbH said: “Education is a key component to success and this can-not be emphasised enough within the beauty industry. We have iden-tified the need for increased education within the sector which is why this year’s show will have an added focus on education oriented fea-tures.”
He added: “With the support of key industry experts we are introduc-ing some innovative new concepts to Beautyworld Middle East 2010. Seminars and demos focusing on hair, nails and cosmetics are being arranged as well as workshops on health and safety standards and procedures within salons.”
The Walk of Beauty will return for the 5th consecutive year featuring the region’s leading professional hair stylists and make-up artists in an interactive environment. Other key show features include the Or-chid Beauty Awards which enjoyed a successful launch in 2009 and the Beauty Queens, back for the third consecutive year.
Over 700 exhibitors participated in Beautyworld Middle East 2009 with a large amount of repeat exhibitors for this year’s edition. The show received over 15,000 trade-only visitors, 84% of whom are in charge of sourcing and purchasing products and services. Show or-ganisers expect 2010’s event to be equally as successful with key names already confirmed.
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