Belkin, the global leader in connectivity solutions, has appointed Logicom FZE, the Middle East subsidiary of the multinational Cyprus-listed distributor Logicom Public Ltd with a strong presence in the MEA region, as its new distribution partner for Belkin’s extensive product lines.
The recent partnership is aimed to further strengthen Belkin’s presence within the MEA region - including the UAE, Bahrain, Oman, Lebanon, and Jordan - whereby Logicom will be distributing the full line of Belkin products and shall be responsible for covering all verticals including Power Retail, Corporate, SMB channel and other sectors where Belkin’s products are pertinent.
“We are looking forward to working closely with Logicom and their extensive reseller community to further support our active regional expansion,” explains Andrew Pepperell, Regional Key Account Manager, Belkin Ltd. “The key components to partnering with Logicom were based on their broad-line distributor momentum, cross-selling capabilities and regional expertise and resources within multiple countries.”
The latest partnership with Logicom is part of Belkin’s regional expansion plans to develop their local distribution into numerous markets across the MEA region.
Nicholas Argyrides, General Manager, Logicom FZE commented: “For Logicom, the partnership with Belkin comes at an ideal time period whereby the retail channel is a key focus for us. Belkin clearly complements our existing retail product portfolio with devices and accessories that harmonize our consumer offerings.”
Belkin is very positive about the Middle East & Africa and is optimistic in achieving further growth in 2010 and beyond as the MEA region has a lot of opportunities for Belkin to leverage and build upon. Therefore Belkin will continue to invest in expanding their business in the Middle East & Africa through marketing, channels development, growing Belkin’s product offerings to consumers, and introducing state-of-the art products.
