BenQ strengthens market presence by introducing latest Joybook series in Saudi Arabia
Enhanced technology in demand as market matures
BenQ, Saudi Arabia’s best selling Projector and LCD brand injected a fresh lease to the Saudi Laptop market by unveiling its latest Joybook series at the Three City Priority Dealers Meet held at Riyadh, Jeddah and Al Khobar respectively.
The BenQ Joybook series offers a perfect blend of contemporary design and cutting edge technology across all current models – Q41, A53, R45, X31 and the Joybook S32W. ‘Taking enjoyment to the next level,’ - the new class of laptops offers enhanced design, functionality and convenience to consumers who travel frequently.
This is the second consecutive year that BenQ organized such a high-profile business gathering. More than 400 BenQ partners turned up from across the Kingdom to find out more about BenQ’s latest product offerings and business strategy.
“The Saudi Market represents a substantial share of our total Middle East and Africa sales and holds huge potential for us. Saudi has always been a strong base for us; we are currently ranked first in projectors, with over 30 per cent market share,†said Manish Bakshi, General Manager, BenQ.
“There is a strong demand for BenQ technology among different sectors across Saudi and to stay ahead we need to ensure that people selling the products are kept informed on the latest developments. The Dealer Meet helps in spreading the company’s product reach & penetration thereby facilitating a smooth and uninterrupted distribution and supply chain arrangement.â€
BenQ Joybook Q41, the main attraction of the 3 day event, has been designed for forward-thinkers with exquisite tastes that underline the product’s unique customer value proposition. Equipped with a 14.1" UltraVivid widescreen, 2.5" auxiliary display, Intel® Core™2 Duo processor and Microsoft Windows Vista® operating system, the Joybook Q41 integrates stylish design, functionality and convenience for users on the go.
The channel partners (Distributors & Dealers) who consistently performed in the last fiscal year were also honored at the event.
“The annual Channel Meet has turned out to be a perfect platform to ackowledge our distribution partners for their continued assistance in expanding our reach across desired market segments in Saudi,†said Bakshi. “In spite of sizeable market share, BenQ is always keen on introducing something new and trendy to suit consumer demands. This annual gathering helps us share this objective amongst our vendors so that it ultimately percolates to our end users.â€
The stylish Full HD SH series 37†&42†LCD TV and the sleek, high definition 42-inch VL 4232 and 32-inch models also caught the attention of the audience.
Other Highlights were the E series & G series LCD Monitors, the latest Projectors including MP771 Short Throw Ratio Lens Projector, CP220C Light Weight Portable Projector, the MP723 projector with a stunning visual medley, SP831 split screen projector and the MP721C perfect presentation projector.
