Bollywood drives key industry players to PALME India

Published July 16th, 2008 - 07:29 GMT

PALME India 2008 has attracted some of the biggest names in the professional audio visual industry driven by the growth in the colossal Indian film industry and burgeoning live event and night club scene.  Professional suppliers to the industry are now being spurred-on by a robust economy, India’s burgeoning middle classes and a trend that shows 97% of young urban youth prefer to watch movies at public cinemas, bucking the western trend of in-home movies.

The event which will be held from 3-5 October at the Bombay Exhibition Centre, Mumbai has already signed-up industry majors such as Harman Pro, Modern Stage/Philips Lighting, Meyer Sound and Coda Audio. Indeed Modern Stage/Philips Lighting are taking exhibiting at PALME India 2008 to the next level, by booking over 450 square metres of floor space, with a distinct Bollywood theme. All of Modern Stage's principle companies will be represented, ranging from Verilight, Elgin Electronics, Stark Illumination, Philips Lighting and Studio Due from Italy.

Another high profile exhibitor will be Harman Pro who has booked 100 square metres of exhibition space six times larger than last year. They will be demonstrating their latest array of speakers and equipment. In addition, Meyer Sound a high end loudspeaker manufacturer will also be prominent.

“To emphasise the international reach PALME India has gained, German loudspeaker manufacturer Coda Audio will be exhibiting directly and have reserved one of the new features introduced to PALME India this year - a sound proofed demo room,” said Exhibition Manager, James Raffoul for IIR Exhibitions.

However, while the Bollywood film industry is the central entertainment focus, the events industry also continues to record dramatic growth. With over 8% GDP growth, India’s main conurbations and resorts are witnessing a boom in leisure and tourism infrastructure. To provide specific platforms for both of these distinct areas, PALME India features two separate but complementary vertical shows, Install India and Event 360, which operate under the brand umbrella of PALME India.

“This ensures that the exhibition caters to the industry in general as well as providing dedicated arenas for event specialists as well as audio-visual systems integration companies,” added Raffoul.

The growing number of luxury hotels, sports complexes and shopping malls in India, that require the latest in technology infrastructure and communication systems, actually supports PALME India’s strategic approach.

This fact has not been lost on international brand names such as Fogscreen who is looking to open the show in a unique way, by providing a dramatic entrance to the exhibition through its latest fogscreen technology, the first of its kind in India.

Participating for the first time at PALME India will be French special effects company, Universal Effects, whilst Projection Design is set to combine the skills of both their Norwegian and Indian offices, by exhibiting the latest in projection screen technology.

Raffoul concluded, “PALME India is a strong platform for professional recording and broadcasting technology, architectural and theatre lighting, DJ technology, special effects and visual and sound communications for the entertainment, presentation, project installations, music and related industries.

For more information about PALME India, please visit
www.palme-india.com

 


 


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