Bride Show Abu Dhabi returns offering the ultimate girls’ day out

Published November 26th, 2009 - 11:03 GMT

With consumer confidence rapidly increasing and a strong economic outlook for Abu Dhabi and the UAE, The Bride Show Abu Dhabi is the perfect place for retailers to ring in the new year and jumpstart their sales in 2010.


The largest fashion and wedding event in the capital, The Bride Show Abu Dhabi will return to the Abu Dhabi National Exhibition Centre from 10 to 13 February.   Despite the difficulties of the global economic downturn, exhibitors at last year’s event recorded strong sales and a resilient group of visitors spending money.  


Women in this region spare no expense for their big day; the average cost of a UAE wedding is now AED300,000, according to latest research conducted at The Bride Show.


And early indications allude to a bigger and more successful 2010 event.  The Bride Show’s fashion shows are one of the exhibition’s main draws, and designers have signed up early to stake out a slot on the catwalk, with 70 per cent of the shows already booked. 


Floor space at the show has increased by 15 per cent since 2009 and organisers are predicting a record number of exhibitors; 46 per cent has already been committed to local, regional and international businesses who want to reach out to fashion-savvy and cash-rich women.


The Bride Show Abu Dhabi will this year mark the launch of an exciting new event.  Women’s World Live will run alongside The Bride Show with a focus on beauty, fashion, leisure and lifestyle for the modern woman. 


Featuring make-overs, live demonstrations and daily prize draws, Women’s World Live will be a perfect destination for ladies looking to experience the ultimate girl’s day out.


Lucy Clarke, Exhibition Director for The Bride Show, said: “Despite a challenging economic climate last year, we had excellent turnout from brides-to-be eager to browse and buy ahead of their nuptials, and our exhibitors recorded consistent sales across the board.” 


“This year, we’re expecting an increased interest in extravagant bridal and evening fashion, as our visitors have renewed confidence to spend in the thriving Abu Dhabi economy.  The launch of Women’s World Live will significantly boost the show’s profile and attract more visitors, adding a new dimension of luxury and lifestyle that caters to every need, want and whim of the modern woman interested in beauty and wellness.”


The Bride Show Abu Dhabi is the largest wedding and fashion event in the capital; the 2009 event brought together more than 200 wedding industry experts and suppliers from around the world for a style extravaganza.  With more fashion shows than any other event in the capital, brides-to-be, their friends and family can seek inspiration from 14 fashion shows, over four days, from some of the region’s most renowned designers.


The Bride Show Abu Dhabi will be the first must-attend event for brides-to-be and fashion-conscious women in 2010, and will be followed by The Bride Show Dubai from 7 to 10 April 2010 at the Dubai International Exhibition Centre.

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