BurJuman, the world’s most luxurious shopping destination, was awarded the prestigious Dubai Shopping Festival (DSF) Innovation Award for ‘Best Shopping Mall promotion, for the fourth time.
His Highness, Sheikh Hamdan Bin Mohammed Al Maktoum, Chairman Dubai Executive Council presented the award to Mr. Eisa Adam Ibrahim, General Manager BurJuman at a glittering closing ceremony earlier this week.
‘Celebrate BurJumania’, which ran for all 45 days of the shopping extravaganza, was a combination of mega prize draws, world-class entertainment, family-friendly activities and services, designed to give visitors from around the world a most memorable shopping experience.
Eisa Adam Ibrahim, General Manager of BurJuman, said: "We are very proud to have won the Innovation Award for Best Shopping Mall Promotion and feel honored that our efforts to promote this festival with the best promotions, events, facilities and services have been recognized in this way.”
"As a mall that has always promised the ultimate shopping experience in the Middle East, BurJuman is committed to pursuing a strategy of excellence and innovation to further enhance Dubai's image as a year-round family shopping destination".
Ibrahim also added that this year’s DSF had been a huge success, with the mall achieving a remarkable increase in sales and footfall.
“These results are a testament to the continued support of our retailers and we share this accolade with them,” he added.
During DSF 2007, BurJuman shoppers spending AED 300 were entered into two raffle draws and stood the chance to win 2 prize packages that included a Range Rover Sport Supercharged, AED 50,000 in BurJuman shopping vouchers and weekend stays at the fabulous Burj Al Arab.
While the grown-ups shopped at the stores offering unbeatable discounts, the kids enjoyed the numerous entertainment acts, including jugglers, fire-eaters, stilt walkers and performances by various international dance troupes. BurJuman also orchestrated the extravagant fashion fortnight 'Creations 2007' that provided professional and emerging designers a platform to showcase their talent, thereby making it a whole family experience.
About BurJuman
The haven of luxury shopping, the residence of high-fashion BurJuman today has the world’s largest concentration of high fashion luxury shopping brands. Here's where the leading fashion icons mingle comfortably with one another. Fendi, Louis Vuitton, Dior, Chanel, Hermes, Valentino, Prada, Moschino, Dolce and Gabbana, Versace, Emanuel Ungaro, Loewe, Etro, Cartier, Van Cleef & Arpels, Christian Lacroix, Salvatore Ferragamo, Just Cavalli, and many more. Temptations abound, but the feeling of getting the finest in an ambience of absolute comfort and luxury is wonderful. With over 300 leading fashion stores including Saks 5th Avenue, you'll always be spoilt for choice.
Located in the heart of Dubai, the BurJuman Centre is a distinctive landmark which comprises of atrium courtyards with beautiful seating and abundant foliage, creating a relaxed yet vibrant shopping environment. You can also choose from a wide selection of restaurants, a food court and cafés.
