business-enhancing it solutions key focus at gitex technology week

Published August 22nd, 2007 - 07:30 GMT
Al Bawaba
Al Bawaba

Chief Information Officers (CIO’s) and senior decision-makers from across the region will be attending the GITEX Business Solutions event during GITEX TECHNOLOGY WEEK for a glimpse at some of the most advanced IT solutions and applications that aim to transform and manage their businesses.

Leading IT solutions providers such as CA, Cognos, Oracle, Sage, SAP, and Sun Microsystems and are poised to meet the demands of a rapidly developing market, as participants eagerly anticipate a range of cutting-edge innovations to be showcased and launched at this year’s event.

Major industry players such as IBM aim to increase their visibility at this year’s show through sponsorship and speaking opportunities within GITEX TECHNOLOGY WEEK Global Conference. This new sponsorship opportunity provides highly targeted, focused vehicles to reach and engage potential clients through a series of networking sessions and industry roundtables.

As platinum sponsor, the global IT solutions provider will kick-off the programme with a keynote presentation from senior worldwide IBM executive Mr. Al Zollar, followed by insightful seminars, debates and networking sessions throughout the week for the ICT industry to network and exchange ideas.

“Companies continue to seek out advanced solutions to help them become more efficient in this increasingly competitive market. As a result, GITEX TECHNOLOGY WEEK is providing the most comprehensive forum for leading providers to demonstrate performance-enhancing applications to a wide range of organisations,” said Helal Saeed Al Marri, Director General of Dubai World Trade Centre, organiser of GITEX TECHNOLOGY WEEK.

Taking place between 8-12 September at the Dubai International Convention and Exhibition Centre, top IT solutions players participating in GITEX Business Solutions are looking forward to drawing visitors to the impressive showcases at their stands.
CA, one of the world’s largest IT management software companies, will be showcasing its vision for Enterprise IT Management at its stand, including an up-close view of its portfolio of management software solutions through hands-on demonstrations and open forums designed to show organisations how to maximise the business impact of their technology investments.

“The Middle East market is a key focus area for CA. GITEX TECHNOLOGY WEEK provides an excellent opportunity to interact with customers, to create awareness about CA’s EITM strategy and the key capability solutions that support it, and to generate sales leads for our partners,” said Sabby Gill, Vice President and Area Manager for CA’s Eastern EMEA region.

Infrastructure solution provider Sun Microsystems will adopt an innovative ‘OPEN for Business’ theme at the show, as the company highlights the openness of its systems with the first-ever demonstration of its new Sun Blade 6000 line – the only system to combine Solaris, Linux, Windows, and VMware running on single and multi-core processors in one frame.

“Sun Microsystems is looking forward to its participation in GITEX TECHNOLOGY WEEK, as it provides an excellent forum to connect with our key partners and suppliers in the region and demonstrate the key growth and cost-saving benefits that our open solutions can provide,” said Deena Habib, Marketing Manager, Sun Microsystems MENA.

Complementing their product showcase, this year Sun Microsystems is also sponsoring the new senior executive initiative, the GITEX TECHNOLOGY WEEK Priority Club lounge. The Priority Club offers a variety of privileges as well as exclusive access to Sun’s partners and customers from across the region.

One of the world’s leaders in business intelligence and corporate performance management, Cognos, says it will be looking to extend its market leadership and raise brand awareness at this year’s exhibition by demonstrating how clients can continue to drive their business forward whilst gaining insights on the regional enterprise technology market.

The company will focus on its widely successful Cognos 8 Business Intelligence (BI) and Cognos 8 Planning software. Cognos 8 BI is the industry’s first Web-services based solution that provides the complete range of BI functionalities in a single product on a single architecture.

“We have experienced phenomenal success with Cognos 8 BI and Cognos 8 Planning will be looking to build on that success at this year’s exhibition. The Gulf region is the key to our Middle East market and we have invested in the best partners and staff to support customers and prospects in the region,” said Derek Morrison, Regional General Manager, Cognos Middle East.

GITEX TECHNOLOGY WEEK will run from 8-12 September 2007 at Dubai International Convention and Exhibition Centre (DICEC) featuring three dedicated industry events: GITEX Business Solutions, GULFCOMMS and Consumer Electronics. The GITEX TECHNOLOGY WEEK Global Conference, organised in partnership with CPI, will be held from the 8-11 September 2007 and is free to all trade visitors.

Held in association with GITEX TECHNOLOGY WEEK, GITEX Shopper takes place from the 6-12 September 2007 at the Airport Expo Dubai.

Participants can pre-register for the exhibition online at www.gitextechnologyweek.com

About GITEX TECHNOLOGY WEEK
Website: www.gitextechnologyweek.com

Dubai World Trade Centre will organise three major components of GITEX TECHNOLOGY WEEK, designed to maximise the value for business visitors and exhibitors.

• GITEX Business Solutions – The Leading International IT Trade Event for Enterprise and SMBs for the Middle East, Africa and South Asia
• GULFCOMMS – The Largest International Telecommunications Trade Event for Mobile, Fixed, IP and Satellite for the Middle East, Africa and South Asia
• Consumer Electronics - The Premier International Trade Event for Consumer Electronics, IT Systems, Components and Peripherals for the Middle East, Africa and South Asia

NEW FOR 2007!!!
GITEX TECHNOLOGY WEEK Global Conference – Proudly Sponsored by IBM
Featuring an important industry keynote by top IBM worldwide executive Mr. Al Zollar, insightful seminars, conferences and networking sessions, for the ICT industry to network and exchange ideas. Produced in partnership with CPI, all sessions are free and places will be allocated on a first come first served basis.

Gadget Glam Show – Proudly Sponsored by HP
In partnership with T3 magazine, GITEX TECHNOLOGY WEEK will showcase an innovative mix of consumer technology through two dedicated gadget events, GIZMO Showcase and Tech Walk fashion show, which will provide exhibitors with the opportunity to show off their latest consumer technology products and unveil new ones.

GITEX TECHNOLOGY WEEK Priority Club – Proudly Sponsored by Sun Microsystems
As a unique addition to this year’s exhibition, GITEX TECHNOLOGY WEEK will be presenting the GITEX TECHNOLOGY WEEK Priority Club, which provides visiting senior executives with fast track access and admission to an exclusive meeting lounge.

About Dubai World Trade Centre (DWTC)
Website: www.dwtc.com

As the organiser of GITEX TECHNOLOGY WEEK, Dubai World Trade Centre offers over 27 years’ experience of delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge. Our team organises 15 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region.

Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors. DWTC works with the leading trade bodies and industry associations to ensure that all exhibitions deliver full value and are built upon the real needs of their specific sector.