cashU Extends Distribution Network in KSA with OneCard

Published November 4th, 2007 - 01:30 GMT
Al Bawaba
Al Bawaba

cashU - the largest Internet payment system in the Middle East and Africa has partnered with OneCard, a multi-function prepaid card that allows users to access the most comprehensive portfolio of prepaid services in the Saudi market. Users can now add funds to their cashU account using OneCard, which has over 8000 retail outlets in Saudi Arabia.

Gold, Silver, and Platinum OneCard account holders can add funds to their cashU accounts, which allow them to make payments on cashU’s international merchant base. While OneCard’s merchant base specialises in localised services such as ISPs and telephony cards, cashU can be used to buy online gaming subscriptions, VoIP services, auction and e-market sites like Souq.com and Amazon.com.

“Saudi Arabia is a key growth market, and OneCard offered us very competitive prices, which are just as good as some of our biggest resellers in the region.” says Martin Waldenstrom, General Manager of cashU.com. “OneCard’s distribution network extends to all the major cities and towns of Saudi Arabia, areas where cashU had a minimal presence.” He added.

OneCard was initially launched in Saudi Arabia during April 2004 by NTG group the largest ICT conglomerate in the Arab world, and made headlines due to high public interest in this one of a kind product in Saudi Arabia. The Digital Excellence Award 2006 was presented to OneCard by the Ministry of ICT in Saudi Arabia.

Just five per cent of Saudi residents have credit cards, which makes the prepaid card model essential for ISPs, GSM, telephone, SMS, Stock trading, premium subscriptions and paid content from the Web, In a market with 22 ISPs, OneCard serves as a payment infrastructure to these service providers who can focus on their core business instead of making substantial investments in their own distribution networks for prepaid cards.


"OneCard is essential for e-commerce websites and premium subscription in this region, as the Saudi market has a large percentage of internet savvy users who are morally opposed to usury, and therefore, credit cards." says Muhannad Ebwini, GM of OneCard. "OneCard offers convenience, ease of use and zero risk. The customer just buys OneCard prepaid card and fills up his account on the OneCard website to buy from numerous exclusive web services and subscriptions, as well as any other prepaid card of any denomination available in the Saudi market." He added.
cashU addresses the need for an internet payment solution, in markets and demographics where credit cards are not very prevalent. cashU’s prepaid card system enables minors to access and purchase online products and services anywhere on the Internet safely and without worries.
About cashU
Incepted and launched by Maktoob in July of 2002, www.cashU.com is a prepaid Internet payment solution that can be used to purchase products and services anywhere on the Internet safely and anonymously.

cashU provides merchants with a solution where they can sell their goods and services on the Net, even products or services (such as SMS or ring tones) that require micro payments, with both consumers and merchants confident of not becoming victims of online fraud.

cashU is now available in 20 countries around the world. The cashU network connecting cashU cardholders, online and offline resellers as well as online businesses and merchants is growing, and will continue to develop and advance rapidly. Visit cashU at www.cashu.com.
About OneCard

OneCard was initially launched in Saudi Arabia during April 2004, and made headlines due to high public interest in this first of a kind product in Saudi Arabia; Digital Excellence Award 2006 was presented to OneCard by the Ministry of ICT in Saudi Arabia.

OneCard is the Arab World’s first multi-function secured prepaid online payments mechanism. In simple words, OneCard is a prepaid online payment allowing users to access the most comprehensive portfolio of Internet connectivity (ADSL), communication services, mobile services, premium subscriptions and paid content from the Web and much more.

OneCard domain has further expansion by Y2008 to encompass Egypt, GCC countries Levant region, Iran and North Africa, by becoming an authorized reseller for all local prepaid services, eGovernment, and to introduce international online services for each country. Visit OneCard at www.OneCard.net