Castrol has reassured its commitment to football announcing its partnership with FIFA to sponsor the 2010 and 2014 World Cup tournaments, which will be hosted by South Africa and Brazil respectively. The announcement was celebrated yesterday through an event held at Jumeirah Beach Hotel, Dubai, UAE.
Castrol has been synonymous with motorsports for decades, and its recent efforts in supporting football and sponsoring the sport’s major tournaments have been driven with the same passion for the core values both sports share - performance and innovation.
The announcement bolsters Castrol’s current portfolio of football sponsorships, which includes the upcoming 2010 FIFA World Cup™ in South Africa and UEFA Euro 2012™, and a comprehensive ambassador roster including Cristiano Ronaldo and Arsène Wenger.
As sponsor of both 2010 and 2014 FIFA World Cup™, Castrol is proud to continue its heritage of analysis, technology and innovation to provide unique insights into winning performances and add value for football fans in the region and across the globe.
Commenting on the sponsorship, Marketing Head of Castrol Middle East Lubricants Mohammed Samir said: “Castrol is proud to be able to continue its long term commitment to football with the sponsorship of 2010 and 2014 FIFA World Cup™ tournaments. Through our technology, products and insights, we bring the most important football events closer to our Middle East football fans and customers”.
Samir added, “Castrol will help fans and customers feed their passion for the game through a diverse set of sponsorships, competitions and promotions”.
Mohammed Aqel, General Manager of Central Trading Company said: “We are delighted to be part of Castrol’s comprehensive program to support football. Our customers in UAE have always been loyal to the winning performance and we, as Castrol partner, believe it is our duty to reward their loyalty through supporting Castrol programs and initiatives”.
“Innovation is another value that Central Trading Company, Castrol and our customers share and today we will be showcasing it through our high quality products and exciting promotions”
Coinciding with the announcement event, Castrol will be showcasing innovation with its latest promotion of Castrol Magnatec “Talking Packs”. Castrol Magnatec packs will be equipped with a device that announces exciting prizes in both English and Arabic languages when opened. These prizes include tickets for the 2010 FIFA World Cup™ for the lucky winners.
