Caterpillar ranks 66 among world’s 100 most valuable brands

Published November 10th, 2009 - 08:07 GMT

Caterpillar, the leading manufacturer of heavy machinery for earth moving and construction, has been ranked 66th among the world’s 100 most valuable brands in the list of Interbrand Best Global Brands 2009.  Currently the Caterpillar brand value is worth US$ 5 billion, having shown a steady annual increase from US$ 3.2 billion in 2002.

The Interbrand method is recognized as the benchmark for valuing brands, utilizing in-depth analysis of a proven set of criteria.  To be considered for the Top 100 list, the brand must be a global company that has substantial publicly available financial data; at least 1/3 of the brand’s revenues from outside the brand’s country of origin; is positioned to play a significant role in the consumers’ purchase decision; has revenue above the company’s operating and financing costs; and has a broad public profile and awareness.

Value is calculated by determining the current financial health of the business and brand; determining the brand’s role in creating demand; and determining the future strength of the brand as an asset to the business.

For almost sixty years, Caterpillar has been exclusively represented in Saudi Arabia by Zahid and in 1967 Zahid Tractor & Heavy Machinery Co. Ltd, was incorporated to distribute Caterpillar machinery and equipment to virtually all of the Kingdom’s public and private sector enterprises.

During the past six decades, Caterpillar’s instantly recognized yellow and black branding has become a familiar feature on construction sites throughout the Kingdom and today Zahid Tractor’s Construction Machinery Division (CMD) manages one of the biggest Caterpillar dealerships in the world.

CMD also manages a large number of other world famous brands and is committed to quality, flexibility and superior product support, maintained by state-of-the-art facilities, first-pick parts and a large network of branches strategically located across the Kingdom staffed by expert technicians and field service engineers. Value added services maximize equipment productivity and enable customers to achieve significant time and cost savings.

In addition, Zahid Tractor & Heavy Machinery Co. Ltd’s Rental Division, which pioneered the concept of renting equipment to the construction industry in the 1970s, provides convenient, cost-effective solutions through short to medium term rentals with flexible and convertible contracts. Customers can rent high quality construction equipment and machinery, power generators, cranes and lift trucks, while the Rental Division also serves as a one-stop shop for a comprehensive range of construction and maintenance tools, equipment and accessories.  

Implementing innovation and advanced technology, Zahid Tractor and Heavy Machinery Co. Ltd., is renowned for quality and world-class standards. Achievements include ISO 9001 certification and becoming the first in the Kingdom to adopt Six Sigma with a focus on developing and delivering perfect products and services.


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